How Mama's Boys turned 65% of their missed calls into sales
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How Mama's Boys turned 65% of their missed calls into sales

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Missed calls
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Because we're often too busy to answer the phone... A lot of customer calls are missed for retailers! But this doesn't have to be the case: with Hey Pongo, Les Fils à Maman restaurants have converted these missed calls into satisfied customers... thanks to a very easy-to-use module. We tell you all about it!  

 

 

 

 

Problem: Missed calls hamper your profitability!

 

Les Fils à Maman, a restaurant with 18 locations in France, had the same problem as you... It was simply impossible to answer all the phone calls. There are many reasons for this... You can miss a customer call when :

 

  • We're busy greeting, serving and cashing customers
  • We're under-staffed (it happens!)
  • It's the rush hour, the rush of the week...
  • The point of sale is closed (necessarily...)

 

 

And even when you're ready to answer, impatient customers can hang up after a few rings...

 

[.is--yellow-highlight]Missed calls are a huge loss of revenue for restaurants, hairdressers, beauty salons, repair shops, etc.[.is--yellow-highlight]

 

In short, all personal services professionals!

 

 

 

[.is--yellow-highlight]Le cas des Fils à Maman - Aix-en-Provence[.is--yellow-highlight]

 

This restaurant receives an average of 250 missed calls per month.

In the foodservice sector, it is estimated that 85% of customers call to make a reservation or order takeaway.  

Over 200 bookings lost every month, that's over €15,000 in lost sales. 

A figure that no retailer can afford to lose without doing something about it... 

 

 

  

[.is--yellow-highlight]With "Calls", Hey Pongo answers your missed calls[.is--yellow-highlight].

 

Les Fils à Maman has set up the Hey Pongo Calls module. It's very easy to set up: you can configure it in just a few minutes by creating an account on Heypongo.com!

 

It works like this:

 

  • A customer calls but you can't answer;
  • It receives an automatic text message after it receives your answering machine;
  • Thanks to this SMS, he can reserve a table in his favorite restaurant by clicking on a customizable link ;
  • SMS content is also 100% customizable. You can add opening hours or any other useful information. 

 

 

Leave no missed call behind

 

Thanks to this Calls module, Les Fils à Maman have personalized the automatic SMS messages their customers receive.

 

You too can include the most common action for which you are called:

 

  • Link to reserve a table or service
  • Opening hours info
  • Link to order online
  • Etc...

 

 

As a merchant or restaurateur, you receive statistics on your missed calls and the number of calls recovered.

 

Capture your customers' 06

 

As a bonus, you can invite the customers who have called you to join your customer file to be recontacted by SMS, to join your loyalty program, be encouraged to leave a review, receive promo codes, news, etc...

 

 

 

 

Results: 65% of missed calls converted into customers at the Fils à Maman restaurant!

 

Les Fils à Maman have tested it: they have implemented the Calls module in the majority of their locations (18 restaurants in France).

 

Results: between 40% and 65% of missed calls were recovered, depending on the brand!

 

 

The best is the Aix-en-Provence restaurant: in 6 months, it received 1,500 missed calls.

Of these, 970 customers were recovered (65% of missed calls).

That's 970 reservations saved!

 

[.is--yellow-highlight]Results of the "Calls" module at Les Fils à Maman - Aix-en-Provence :[.is--yellow-highlight]

 

Every month :

  • 250 missed calls recontacted
  • 160 reservations recovered
  • Over €15,000 in sales saved!

 

 

 

The Calls module is simply indispensable for restaurants, and all retailers who want to increase their sales.

 

[.is--yellow-highlight]Stop abandoning your customers at the end of the phone![.is--yellow-highlight]

Set up your Calls module independently by creating a Hey Pongo account:

 

Missed calls create account

 

Or schedule your demo with one of our marketing experts:

 

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