If we had to sum up marketing in one sentence: make offers.
Happy hour is already marketing
Take the example of happy hour in restaurants: by offering preferential rates during a given period, customers are encouraged to come more often and to invite their friends. Similarly, the 1 bought = 1 free scheme in supermarkets is a simple and effective way of building customer loyalty by giving them the impression that they're getting a good deal.
Integrate offers into your margin calculations
It's a golden rule of marketing: to build customer loyalty, you have to offer them benefits. In exchange, they'll be more loyal to you, and more likely to tell others about you. Yes, but is it expensive? No. If these offers are part of your strategy, then consider them an acquisition cost.
Making gifts with Hey Pongo
Offer points and rewards with our loyalty program
Offer gifts in exchange for data, an opinion, a follow, or a share
And encourage these customers to spend more with you by offering them regular benefits.
Original sushi: €300 in sales for every euro invested!
And at Hey Pongo, do you make offerings? 🤨
Try to win 1 year's free subscription by playing our own game: "We're making offers too".
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