Dematerialized advantage card: how to use it to boost your sales
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Dematerialized advantage card: how to use it to boost your sales

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The dematerialized advantage card is a powerful tool for building customer loyalty and boosting your business. Whether you own one or more businesses, restaurants or stores, it's the most effective lever for customer retention. Find out how to intelligently reward your customers and keep them coming back for more!

 

Dematerialized advantage card: what is it?

 

The dematerialized advantage card enables your customers to benefit from exclusive, personalized advantages when they visit your points of sale. It can take the form of a virtual card to be stored in Pass Wallet, a dedicated app, or simply a dematerialized card in the store's loyalty system.

 

No more lost plastic cards or paper coupons. With the dematerialized advantage card, your customers can access their benefits directly from their smartphone. Simply pull it out at the checkout to enjoy the benefits. Simple, practical and ecological, this solution offers an optimal user experience.

 

 

The advantages of the dematerialized advantage card

 

Using a dematerialized advantage card offers many benefits for your business. Firstly, it enables you to build customer loyalty by offering exclusive rewards. With this card, you can offer discounts, special offers or gifts to thank your customers for their loyalty. This encourages them to return regularly to your points of sale, and to recommend your establishment to their friends and family.

 

Secondly, the dematerialized advantage card enables you to collect valuable data on your customers. You can get to know them better, understand their preferences and personalize your offers accordingly. This in-depth knowledge of your customers enables you to create targeted and effective marketing campaigns, maximizing the chances of conversion.

 

 

How to use the dematerialized advantage card intelligently?

 

To make the most of the dematerialized advantage card, here are a few strategies to put in place:

 

1. Offer attractive rewards

Offer exclusive and attractive benefits to encourage your customers to use the card. Whether it's a discount on their next order, a free drink or a free dessert, make sure the rewards are interesting enough to generate commitment.

 

2. Use customization

Thanks to the data collected by the dematerialized advantage card, you can personalize offers according to each customer's preferences. Send them special promotions on their favorite dishes, or offer them exclusive deals based on their purchase history.

 

3. Communicate regularly‍

Stay in touch with your customers by using the dematerialized advantage card as a privileged communication channel. Send them notifications of new offers, special events or news from your outlets. This strengthens the bond with your customers and encourages them to return more often.

 

The concrete results of using the dematerialized advantage card

 

Intelligent use of the dematerialized advantage card can have a significant impact on your business. Here are some concrete results you can expect: 

Increased footfall at your point of sale

By offering attractive rewards, you encourage your customers to return more often and recommend your establishments to their friends and family. This translates into increased footfall, and therefore sales.

 

Improving customer loyalty

Personalized offers and regular communication strengthen customer loyalty. They feel valued and privileged, which encourages them to remain loyal to your brand.

 

More positive reviews on Google

By encouraging your customers to leave positive reviews on Google, you improve your online reputation and attract new customers. The dematerialized benefit card can be used as a lever to encourage your satisfied customers to share their experience.

The dematerialized advantage card is a powerful tool for improving customer engagement, increasing sales and boosting your online reputation. By offering attractive rewards, using personalization and communicating regularly, you can achieve concrete, lasting results. So don't wait any longer and adopt this innovative solution to propel your business to new heights!

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