At the start of a decisive year for restaurants, Pongo wanted to know how they see the post-covid reboot from the perspective of digital tools. To this end, we produced our first-ever infographic on digital tools for restaurants, with a survey whose main results can be found here.
For restaurateurs, 2020 was marked by the need to reinvent themselves and catch up with digital tools(alternative sales channels, customer base, social networks, SMS, etc.). To what extent have they helped limit the damage caused by lost sales, and which ones can be used to revive business?
This survey was carried out in January and February 2021 by interviewing restaurateurs in our extended network with an online questionnaire. It also incorporates statistical data provided by our partners Zelty, Swile, Tastycloud, Partoo and Tiller.
Click here to view the survey results as an infographic
According to the survey results, 79% of restaurants surveyed tried at least one new sales channel in the year 2020.
Clear results can be seen in our partners' data: in the first two quarters, home delivery and takeaway orders rose from 14% to 98% of sales (first containment from March to May 2020).
Online sales channels generated +239%revenue between January 2020 and January 2021 (partner figures).
Unsurprisingly, the impact on sales is far from covering the losses caused by the health crisis. 70% of restaurateurs consider the effect of these sales channels to be too limited in relation to normal sales.
They want to continue to benefit from it: 52% of restaurants that have deployed Click & Collect intend to keep it after the covid crisis. Only 40% intend to do the same with takeaway sales, and 23% with home delivery (delivery platforms).
Other notable statistics :
Social networking: 67% of sales
Loyalty: 43% of sales
Website: 24% of sales
Cash register software: 19
Personnel management tool: 10%.
Control terminal blocks: 5% of the total
Booking tool: 5% discount
Social networking: 54% of sales
Email: 46
SMS: 39% OF MESSAGES
The barometer of digital tools for restaurateurs 2021 by Pongo
This survey on the use of digital tools took the form of an online questionnaire (23 questions) put to restaurateurs contacted directly by Pongo or one of our partners. We would like to thank Zelty, Swile, Tastycloud, Partoo and Tiller for their contribution to this barometer. The margin of error has been reduced by a representative sampling of the geographic origin of respondent restaurants. Responses came from all regions, with 30 departments represented, and an over-representation of the most populous departments (75, 69, 59, 13, 93...).
