[Actualisé le 3 avril 2025]
On a toujours besoin d’un petit coup de pouce pour dynamiser la fréquentation de son restaurant… Même si vos tables ont déjà le vent en poupe, il y a forcément des heures plus creuses que d’autres, sans oublier la volonté de prendre toujours un peu d’avance sur une concurrence toujours plus dense. Heureusement, les solutions ne manquent pas ! Menu, réseaux sociaux, fidélisation, avis Google : voici nos [.is--yellow-highlight]10 conseils pour booster son restaurant en 2024[.is--yellow-highlight].
[.is--yellow-highlight]Comment Hey Pongo permet de booster la fréquentation d’un réseau de restaurants[.is--yellow-highlight]
There are two times when it's particularly important to boost your restaurant: from the moment you open, or when your financial equilibrium is in question. If you're in the latter situation, as you well know, we never want to cut staff or raw material costs... On the contrary, we'd prefer you to come out on top: we present you with solutions to turn around a restaurant by boosting its sales.
The following methods can help you improve these 3 elements: footfall, average basket and customer retention. Some are free; others require a little investment, such as a loyalty program, an SMS campaign or a Google reviews campaign for your restaurant.
This investment can pay off handsomely - as these restaurants found out when they turned to Hey Pongo:
Ci-dessous, voici les 10 meilleurs conseils pour dynamiser son restaurant en 2023 avec des méthodes gratuites ou payantes :
Changing (part of) your menu is an excellent way to renew the appeal and image of your restaurant. The ideal time could be at the start of the spring/summer period, at the beginning of September, or for the New Year!
Jouer la carte de l’évolution plutôt que celle de la révolution : par petites touches, il s’agit de garder les plats les plus populaires tout en tirant profit des nouvelles tendances. Et bien sûr, pour proposer des découvertes en fonction des arrivages de saison, l’ardoise avec les plats du jour est toujours aussi efficace ! Pour dynamiser son resto en changeant sa carte, de plus en plus de restaurants font appel un consultant, ou expert spécialisé en restauration. Ce type de prestation peut vous permettre de redéfinir le menu, les prix et le design en collant aux dernières tendances.
To add a little extra to your new menu, you can add a pinch of participative ! Asking customers for their opinion, even if only on one dish, will draw attention to the new menu and boost your social networks. Put two dishes in competition, via a poll, and ask customers to vote!
Proposer du click and collect, ça vous permet de toucher plus de clients sans avoir à pousser les murs. En offrant un moyen de commander facilement en ligne, vous multipliez vos opportunités de ventes en dehors des périodes de rush.
C’est particulièrement utile pour capter une clientèle pressée ou professionnelle, qui n’a pas toujours le temps de patienter ou de s’installer en salle. Pour optimiser ce canal, proposez un menu adapté à la vente à emporter avec des plats faciles à transporter et rapides à préparer.
Et pour aller plus loin, pourquoi ne pas récompenser les commandes en click and collect avec des points fidélité supplémentaires ou une petite attention spéciale offerte ? Vous augmentez ainsi à la fois votre chiffre d’affaires et la satisfaction client, tout en désengorgeant vos heures de pointe.
For a restaurant that lives by the rhythm of its customers, match your calendar to the major events of the year! Creating a special event from January to December will help you boost customer numbers, especially as there's no shortage of occasions to celebrate. Every month, there are several dates to tick off your calendar: Carnival in February, St. Patrick's Day in March, Fête de la Musique in June, Champions League or Rugby World Cup 2023 evenings, July 14th, Oktoberfest in October, All-Nighter on October 5th, Halloween on the 31st...
And if that's not enough, it's up to you to create the event! Guest artists, literary evenings, concerts, themed tastings (with masquerade costume?), cocktail workshops... any way you can to break away from the daily routine and show that there's something going on at home.
Social networks are the new media, with the difference that they offer huge opportunities for free advertising in 2020. In particular, the local food blogging scene can offer you considerable exposure! It's not about going after the star influencers who charge per post, but rather the rising stars who have posted near you.
Tous les moyens sont bons pour attirer les blogueurs fooding : soirée spéciale pour présenter une nouvelle carte, invitation personnelle pour faire connaissance avec votre concept… Bien ciblé, le boost de visibilité sur Instagram pourrait bien dépasser vos espérances
Une bonne méthode pour dynamiser son restaurant consiste à identifier les entreprises à proximité. Vous devriez déjà en avoir une bonne idée, mais ça ne coute rien de recenser toutes celles qui sont dans la zone de chalandise de votre restaurant ! Un peu de planification vous aidera à remplir votre service du midi avec les employés qui travaillent à moins de 15 minutes à pied.
How can you do this? You can propose a special offer directly to the company (via HR, the works council, the CHO...) for its employees: 10% discount, free coffee, etc... With word of mouth, you could well make it rain restaurant vouchers.
To boost your restaurant over the long term, loyalty is one of the 3 main levers!
Loyalty has its advantages: first of all, it's easier than bringing in new customers. That's right: you can talk to existing customers, convincing them with incentives! On average, when you have to pay, it costs 5 times less to bring back an existing customer than to attract a new one.
Rewards work in the restaurant business, from free coffee to tasting workshops and other VIP gifts. With a dematerialized loyalty program, you have one advantage: you can collect customer data, such as e-mail or telephone numbers.
These contact details enable you to spread your promotions and bring back a huge number of customers, like Elgi: this restaurant achieved +82% check-ins from one Friday to the next, by doubling loyalty points for all customers.
A restaurant owner's customer database is a war treasure. It allows you to get to know your customers, to have data on what they like, what they eat, their age, their gender, their birthdays...
Above all, you'll be able to send them promotions, birthday greetings, incentives to come during your off-peak hours (by doubling loyalty points, for example), discounts for certain key dates of the year, etc...
But why SMS rather than email? Because 97% of SMS messages are read within 15 minutes of receipt! It's a great way to boost any of your initiatives: card changes, reopenings, competitions, loyalty programs, click and collect launches, etc...
When it comes to sending emails, you can count on Hey Pongo, the restaurant loyalty and marketing platform. Poke Me sent a campaign to its entire base: at a cost of €240, it generated €1,850 in sales.
Restaurant competitions have become very easy to organize! For example, the Booster is a gift wheel developed by Hey Pongo. The restaurant can distribute it to as many people as possible via a QR code to be scanned: stapled on its Uber Eats delivery bags, on its menu, on its tables, on an order terminal, on its social networks, on its beepers...
The advantage of this type of competition is twofold. For each entry, a customer has to leave you a review online or follow you on Instagram. A single customer, Ben'K Burger Bar, generated 122 reviews in 7 hours thanks to the Booster. As for rewards, they can be collected at the point of sale: coffee, discount, free dessert... Which generates a huge amount of customer flow in your restaurant! And best of all, it's all automated, so there's nothing for you to do.
We don't need to spell it out for you: Google reviews are the most powerful lever for boosting your restaurant. They multiply your exposure on the Internet and give your future customers confidence. They also help to dilute the negative reviews, which spare no table. To get more Google reviews, you can ask your customers. And if that's not enough, you can also use the Hey Pongo method, which is a hit with all the restaurants that have tried it:
Le point commun entre ces restaurants, c'est le Booster de Hey Pongo, un jeu concours qui fait décoller vos avis clients. Vous voulez essayer ? Découvrez le Booster en planifiant votre démo sur ce lien.
Positive reviews are Google's main ranking criterion! They enable you to appear first when someone searches for a restaurant in your city.
Best of all, this also applies to all Google Maps searches. To achieve this, don't just rely on positive reviews: you also need to show your credentials by filling in your entire Google business card. At the same time, it's a good idea to have a minimum online presence, through your restaurant's website and, at the very least, its ordering module.
