In e-commerce, automatic emailing is a must. You're already doing it, but have you considered all the opportunities it can bring you? Far from spam, the messages below can bring a great deal of value and engagement to your customers. Without further ado, here are 9 automatic emails to send your customers!
Sending a welcome e-mail to new customers is a great way to welcome them on board. They remind them of your mission and convey the idea that you're ready to offer them excellent service. It can also provide them with useful information about your company and products, helping to establish a relationship between your brand and your customer.
Newsletters serve all your customer retention objectives. They're perfect for keeping them up to date with new products, offers, events, blog posts and other site updates. They help maintain a stable relationship with your existing customers. You can use them to promote loyalty and encourage repeat visits to your website.
An abandoned cart reminder is essential to help close sales that may have been overlooked. It can also be used to remind customers of items they've liked or are considering ordering - and encourage them to act quickly, before stock runs out.
Customer feedback is essential for understanding what customers think of your website and products. Asking for feedback allows customers to give an honest and sincere opinion, to be published or not, which can be used to improve your website and your customer service.
Discount offers are a great way to encourage customers to purchase items from your website. They can help boost sales and build customer loyalty. You can frame your promotions in time, to a single cohort of customers, or according to a limited number of coupons (offer valid for the first 100, etc.).
Product recommendations are ideal for suggesting items to customers based on their previous purchases. This type of automatic email increases sales and customer satisfaction.
Re-engagement e-mails are useful for reconnecting with customers who haven't interacted with your website for a number of days. They can remind these "lost customers" of your brand and encourage them to come and see what's changed on your site and in your offer.
Birthday celebrations are a great way to show customers that you value their loyalty. Sending special offers or discounts on these occasions can help increase customer engagement and satisfaction.
Order confirmation and shipping notifications are important to let customers know that their purchases have been processed and are on their way. This builds trust in your service.
You can automate these emails with an email marketing platform like Kiliba. Specialized in e-commerce, they'll save you time with super-efficient templates and scenarios, to generate maximum sales for each email.
