Every year, stores face tougher and tougher competition, both from physical outlets and from online retailers.
Despite all the advantages of e-commerce, it will never replace physical stores, their proximity and the quality of their advice. That's why even "digital native" brands usually end up opening stores: Horace, Le slip français, Plantes pour tous... They've all succumbed to the advantages of physical outlets.
Whatever your situation, there are always techniques you can implement to attract more customers. We asked Hey Pongo's customer stores what their favorites were: here are our 7 tips for generating more traffic to your point of sale.
Customers are attracted by eye-catching storefronts. Shopkeepers know this, and compete with each other to create a "wow" effect on passers-by. Interior design, elegant shelving, lighting... any initiative is good for creating emotion and attracting occasional customers.
It's a gold mine that many retailers fail to exploit: customer loyalty! Propose an innovative loyalty program to give your customers (even more) good reasons to come back.
Use ads on social networks and Google to promote your store and your offers! This will enable you to reach a wider, targeted audience in your geographical area, and introduce new people to your store.
People love to get perks and special offers, so why not give them to them? Time-limited promotions and discounts create a sense of urgency. They encourage people to come into your store to take advantage of them. You can publicize them via your storefront, on social networks, or through online ads.
What better way to attract people to your store than by offering them a unique and fun experience? Organize events, such as workshops or tastings, to create an extra reason to visit your store.
Stop-trottoir, kakemono, but also flyers and banners... All these media require a minimum investment, but can generate maximum visibility around your walls. They draw attention to your offer and encourage more customers to visit your store.
People like to connect with others who share their interests. Create an online community around your store and your products to encourage people to come into the store and engage with you.
By implementing these strategies, you should be able to generate traffic in your store and attract new customers. But don't forget that to build customer loyalty, it's also important to offer them quality service and a pleasant experience every time they come into your store!
