When someone searches for your restaurant on the Internet, the first thing they'll see is your Google Business listing. Even if they don't know anything about your culinary universe or your establishment, your listing provides them with valuable information, such as your location, opening hours and customer reviews. A well-completed, well-optimized listing is your guarantee ofa reassuring first contact for your prospect.
To find you on the Internet, a web surfer will enter keywords about your business in the search bar, such as pizzeria, kebab or the name of your brand if they know it. They can also type in the specialty and a geolocation, such as the name of a town, a zip code, etc. This might give them something like "pizzeria bordeaux".
Once past the paid advertisements, you'll be taken straight to the Google Business profiles - or rather, the famous "local pack". Immediately displayed are the three most visible signs (including yours, coming soon!), and the option to see more by clicking on the corresponding option.
The Google Business Profile is an excellent way of attracting the attention of new customers. Here, they'll find your opening hours, directions, address, etc. Photos and descriptions give them an idea of your restaurant and help them decide whether or not it's right for them. Photos also lead to more itinerary searches and clicks on your website.
Finally, the form allows your customers to leave a review of their experience with your brand. Respond to them, and you'll see that your form will be read more and more!
Choose the category that's closest to your specificity. For example, if you cook moussakas, choose the "Greek restaurant" category. This will give you a better chance of appearing when someone types in this query. Google uses this information (among others) to reference your restaurant.
If you're not sure how to choose your main category, use the keywords that best define your establishment's culinary activity. Take a look at what your competitors are doing, and check out their categories. They're often a good source of inspiration!
You can use solutions such as Localranker to select the right category and optimize your Google Business Profile to be better positioned in your city.
As we saw above, photos attract clicks. Choose good-quality photos. If you're offering photos of dishes, only offer shots of what you're actually selling. Avoid photos taken from image banks.
You can add a logo to make it easier for web users to recognize your brand.
Don't hesitate to use your customers' photos if they're of good quality. This adds authenticity to your listing. Ask your customers to post photos of your restaurant on your networks, and reuse them.
Google Business Profile photos are still a must for restaurants. You need to be able to take photos of the dishes most relevant to your restaurant.
For example, if you're a Japanese sushi restaurant, you'll need to put up photos of sushi.
Google posts allow you to keep your customers up to date with the latest news from your restaurant. The advantage of Google posts is that they are ideally optimized to improve your local SEO. So you'll be more visible in your geographical area.
Looking for inspiration? Talk about new products, offers, special events, or simply post the opinions of your satisfied customers!
Don't hesitate to use "offer" type publications, which work best, especially if you're offering discounts.
Studies show that more than 9 out of 10 Internet users read customer reviews before making a decision about a brand. So it's important that you collect and respond to your customers' opinions, whether the comments are negative or positive.
Responding to negative reviews improves the way your potential customers perceive you. They understand that your customers are important to you, and that you're committed to satisfying them.
Attributes are those little extras you can add to your profile to make it more interesting and stand out from the crowd.
When this applies to your restaurant, you can talk about amenities, for example: do you have outdoor tables? Add catering options: do you offer breakfast or lunch menus? Do you offer delivery, or only on-site meals?
In fact, you can add a new attribute "Broadcast the World Cup" to your Google Business Profile.
Google Business Profile is launching a new attribute for the World Cup to find out where matches will be broadcast.
A great opportunity to promote your business!
1) Google the name of your establishment
2) Click on "Edit file", then on "More".
3) Go to the "Highlights" section
4) Select "Display World Cup".
Your customers don't like to travel for nothing. That's why it's so important to get your opening hours right.
If you have exceptional opening times, be sure to mention them on your form. This will prevent your customers from being frustrated when they arrive at the closed door of your establishment.
Keep in touch with your customers! With Google Message, you'll be more responsive, so your customers will be more satisfied. So you don't have to spend all day on it, create automated responses that keep your customers informed, and let you concentrate on your core business.
Your listing allows visitors to ask you questions. Answer them in a reasonable amount of time. This will show your customers that you're interested in them. It can also help your local SEO.
Your listing gives you the opportunity to present your menu. For example, you can share photos of your physical menu. Make sure your text is easy to read and that the images have good definition.
It's a new feature for restaurateurs! It has to be filled in, because more and more searches for dishes are localized.
For example, if you're looking for "Bordeaux sushi", you'll probably come across a local pack. Fill in the google Business profile menu, and you'll get an extra mention for the local pack.
Now that gourmet customers are on your site, it would be a shame for them to leave empty-handed! We advise you to include on your website links for reservations and for ordering your dishes online.
You can put your Ubereats, Deliveroo or other links there.
Google Business profile remains a key tool for developing a restaurant's local visibility. It will help youattract new customers and create ambassadors through reviews.
It's a strategy that's built up gradually, but has a real return on investment if everything is done right.
