Hey Pongo, the French specialist in customer engagement and loyalty, continues its growth by expanding internationally. Based in France, the marketing suite is now available in 4 new French-speaking countries (Europe and Canada). True to its mission, Hey Pongo helps retailers in these countries to create deeper, longer-lasting relationships with their customers.
With over 2,000 establishments, Hey Pongo is the customer engagement platform that's going from strength to strength. Its strength lies in the collection and qualification of enriched customer data, around key functionalities such as loyalty programs, competitions and SMS marketing. With a converging objective: to boost sales.
After raising funds in mid-2022, the startup's ambition was to expand into Europe. This has now been achieved, with a consolidated presence in France, Belgium, Luxembourg, Switzerland and Quebec (and customers such as Poutine Bros, Laura Todd and Yogurt Factory). These countries are the first step in an international expansion soon to be reinforced by a multilingual version of the tools and the showcase site, heypongo.com.
For Ludwig Jamet, co-founder of Hey Pongo, this evolution was inevitable: "We quickly realized that Hey Pongo responds to global issues. Whatever the sector, town or size of business, all retailers have more or less the same needs: more Google reviews to get more customers; more data to re-engage their customers without waiting for them to want to come back."
This first internationalization is just the beginning: "As we crossed borders, we were struck by the extent to which Hey Pongo could be globalized without much modification, so much so that it meets the needs of retailers in all four corners of the planet. We're starting with French-speaking countries for operational reasons, but we have no intention of stopping there.
Originally designed for convenience stores, Hey Pongo has diversified its range of functionalities to cover all the customer data needs of businesses. Inherently flexible and multi-channel, the solution strengthens customer engagement at all points of contact. By putting gamification at the heart of the customer experience, it's the ideal module for proposing unique experiences, whether you're an independent retailer, a major chain, a franchise network or an e-commerce site.
