Instagram for restaurants can be a huge boost. The proof is in this (inevitably incomplete) selection of the best French restaurant Instagram accounts! If you're also looking to get people talking about your dishes, these images will help you find inspiration (as well as making your mouth water). You'll find plenty of recipes for Instagram accounts with lots of followers, likes and mentions.
Graphic style, spirit, consistency or freestyle... All the accounts below seemed interesting to us to illustrate what's possible on Instagram for a restaurateur. Here they are without further ado, and in no particular order of preference:
With 34 restaurants, Pokawa is the pokes chain that needs no introduction! Healthy, fun and colorful: the restaurant's Instagram account is just like its bowls. We particularly like the mouth-watering, tangy colors.
With lots of content published, @Pokawagroup is a good example of how to power a franchise's Instagram account. Highly visible, the account's strength enables it to create partnerships with influencers or brands, increasing visibility even further.
This restaurant's Instagram account is the best dressed on the whole list! The tontons present an Afro-fusion cuisine that combines yassa with lamb and duck breast. Not forgetting the dish that made them famous, a succulent Afro burger with plantains. Each post features colorful dishes and cocktails that look great on screen - and make you want to head to Lille. With 18,000 followers, the account is a perfect example of how to use Instagram for a restaurant, with the exceptional participation of customers.
Undoubtedly the best restaurant Instagram account for all acai lovers. We're off to Brazil with lots of nature, pão de queijo, acai bowls... But also a whole fresh and healthy universe, from pokés to smoothies. The quality of the images comes first: already 7500 followers for the (very nice) Instagram account of this Nantes-based restaurant.
Over 28K subscribers, not bad for the vegan restaurant located in the heart of Château d'Eau, Paris. Jah Jah features African-inspired cuisine (mafé, n'dolé, plantain croquettes, etc.).
On the program of this IG african-vegan account: succulent dishes - which sometimes have a hard time fitting into the small frame of Instagram photos! Above all, the dishes and the atmosphere of the place transport your timeline somewhere between Kingston and Paris, your stomach delighted. Covid oblige, the Instagram account takes advantage of its enormous visibility to showcase its lunchboxes, to be delivered without reservation.
This Instagram account is going from strength to strength with original content we love. Already 2,400 followers for this empanadas restaurant that's getting Dijon (and now Nancy and Marseille) buzzing. The program features colors, a true pop graphic style, and superb storytelling. The irresistible Argentinian empanadas do the rest... Che, boludo!
Ah, the photogenic side of pizza coming out of the oven... But not only that: Big Mamma manages to fit all its trattorias and pizzerias into a single Instagram account.
Here's a good example of a mouth-watering account that captures the atmosphere of the place at the same time. Lately, many recipes have been filtering through the account, to help us cope with the confinement. Perhaps the only 2020 habit we'd like to keep for a long time!
Maybe it's because you can see behind the scenes - i.e., in the kitchen - like never before... Or maybe it's because everyone seems to be having fun... Or maybe it's because everything is beautiful, from the front to the plates... Or a bit of all of the above: in any case, the Holybelly restaurant's Instagram account is a hit. There are almost 80,000 followers for this restaurant, which has two locations in Paris, just a stone's throw from each other. Open since 2013, it's full of good ideas borrowed from Australians, like taking breakfast seriously.
Côme is the temple of balanced cuisine in Paris. The brand's Instagram page is right up there, with a profusion of zen (and healthy) images. This beautifully photographed account is a good example of how to take care of your visual identity, from the dining room to the web. A great deal of effort has gone into ensuring the quality of the photos, and it's paying off! The account is just like Côme's: balanced, tempting and full of good vibes.
In true Tiktok style, it's the stories that give this account its incredible traction. The street-food franchise has no fewer than 65,000 followers. The star of this fast-food Instagram account (in addition to some big featurings) is the So'dipper, halfway between poutine and tacos. Also on the menu, some very original stories, and images to avoid if you're hungry.
Posting from Cannes, "Chez Vincent et Nicolas" proves that the key to success on Instagram is the spirit of the place. Here, you're sure to find good products, a good atmosphere and good food! And that's just what you'll find on this French restaurant's Instagram account. It publishes a clever mix of foodporn, good humor and a focus on products - including in their natural habitat.
Instagram is the perfect place to infuse the spirit of your restaurant, in all sincerity. There are many other examples that are also worth a look (list far from exhaustive!):
- Bagelstein (@bagelstein_en)
- Père et fish (@pereetfishrestaurant)
- Le Servan (@restaurant_leservan)
- Etc...
Looking to boost your follower count? In addition to finding inspiration on these accounts, you can call on an Instagram agency for your restaurant. And to go one step further and build lasting customer loyalty, Hey Pongo is at your side!
