Find out how to organize a competition that boosts your store's appeal and sales, while generating a customer file! From objectives to promotion: here's everything you need to know, with an example of an in-store competition at the end of the article. Follow the guide!
Before you start organizing the competition, it's important to define your objectives. For example, if you're opening a new store, the aim of the game may be to attract customers for the opening day and generate brand awareness. For a store, Hey Pongo offers contests for all types of objectives:
There are many types of contests you can organize in your store, such as wheels of fortune, photo contests (with walls of images fed by your customers), quizzes, games of skill, draws, contests with a purchase obligation... Choose the type of game that best suits your store and your objectives.
Our favorite: [.is--yellow-highlight]the wheel of fortune[.is--yellow-highlight]! Because it's so simple and so attractive, everyone wants to try and win... In a physical version, but above all in a dematerialized version, accessible via a QR code: that way, you can set the probability of victory to the nearest thousandth of a %, and offer crazy prizes.
Game rules must be clear and easy to understand to avoid disputes and claims. Make sure participants understand how to play, what they can win and how winners will be chosen. Make sure this information is published on a web page whose url is visible in-store.
Rewards are often what will make customers decide to take part in your in-store competition!
The best way is obviously to offer an incredible prize. If there's only one, you can draw lots from all the participants after the competition.
Alternatively, you can include a Waouh reward in your dematerialized gift wheel winnings, with a low win percentage (so as not to break the bank!).
Next, you can offer a series of rewards that will generate in-store revisits: discount vouchers, coupons, gift cards, goodies, etc. These rewards have the enormous advantage of encouraging your customers to come back and collect their prizes.
For your competition to be a success, you need to promote it to your target audience. In addition to in-store printed materials (storefronts, POS displays, etc.), use social networks, posters, flyers and ads to spread the word about your sweepstakes. For example, an Instagram story contest with a Waouh gift is guaranteed to create a buzz.
Make sure everything is ready for the competition on the right dates. Prepare the prizes, the rules of the game and the elements required for the type of game chosen. Make sure it' s impossible to cheat, by playing a large number of times (for example, if the contest requires you to leave your 06, you can limit participation to one entry per telephone number - and send the prize by SMS).
Fresh Burritos has set up the "big summer game" in all its stores.
The results were outstanding:
The competition was a [.is--yellow-highlight]virtual gift wheel, with Hey Pongo[.is--yellow-highlight].
It's a 100% winning gift wheel, where you can set the odds of winning each reward and spread your game by all means, in-store and online. Here, the prizes were as follows:
As an added bonus, all players were entered into a prize draw for a weekend for 2 in the sun... Guaranteed wow factor and huge participation from point-of-sale customers!
Organizing a competition in your store is an excellent way to boost your sales, but it's not the only one! Google reviews, customer files, Instagram follows: the benefits of this type ofloyalty action are far more numerous than you might think. Find out how to make the most of it, with an in-store competition organized by Hey Pongo!
