Payment terminals aren't just for payment! That was before. Paying the bill has become the crossroads of customer data and loyalty. New-generation Eftpos terminals already enable you to engage your customers, understand them and keep them coming back for more.
Bankcard" machines have become veritable Swiss Army knives. In the form of electronic payment terminals (EPTs), they are integrating new uses, such as recognizing customers by means of their CB. As a restaurateur, you'll be able to generate a huge volume of customer data.
Loyalty is the natural extension of these ubiquitous terminals. We're seeing more and more cashback-type loyalty programs (you get a small percentage of all your payments back). Nice, isn't it? This is what new (and old) payment operators have come up with to set themselves apart from the competition.
Thanks to loyalty, an intelligent TPE allows you to enrich your customer database. You'll know more about their habits, what they prefer, and you'll be able to contact them by SMS to tell them about your latest offer!
Anyone who's tried one has realized that a CB machine canenroll your customers much more effectively in your loyalty program. How do you do it? By entering a telephone number at the time of payment, voluntarily of course: this is calledopt-in. With a wave of the magic wand, the CB becomes a loyalty card!
The customer is then recognized each time he pays with the same credit card, and his consumption habits are stored in a secure customer database. As you have the 07, exchanges can also be sent to the customer's smartphone, by SMS, to announce all the good deals. Loyalty points are automatically recorded at each checkout. For the restaurateur, it's a gold mine! It provides high-quality customer data, personalized analysis tools, smarter loyalty-building and, ultimately, a real boost to sales.
For the customer, it's an enhanced experience. Boring to pay? Not any more: the bill becomes the moment to be pampered with gifts and promotions. Loyalty is fun, especially when it's easy!
Especially as it becomes an all-in-one experience: no need for a loyalty card, no app to download, no tedious procedures that everyone abandons halfway through. Eftpos terminal loyalty programs only need the CB, which can be used to track the customer's account and update rewards.
This makes it possible to take advantage of intelligent loyalty programs, with rewards tailored to the level of commitment. All as quickly as possible, with modern tools. You can offer rewards based on profiles, habits, consumer preferences... We agree, it's much more engaging for customers!
That's the advantage of a solution born of the banking sector, and the " electronic payment " sector in particular: they don't mess around with figures! As a result, when loyalty is orchestrated by the POS terminal, you're sure to have plenty of statistics to know what's working. The volume of customer data generated is considerable, and enables you to find out what your customers are looking for by means of key indicators: purchase history, frequency of visits, preferences, average basket, lifetime value, etc...
The other advantage is personalization. The range of MSEs that offer to collect customer data is varied, and even includes collaborations with Pongo. You'll be able to access your favorite loyalty program through the payment terminal! Of course, you can put in whatever you like, from simple cashback to intelligent programs, with progressive rewards more suited to restaurants and local shops.
3rd benefit: by passing through the payment terminal, you reduce friction. This means that the process of collecting the data or implementing the loyalty program is automatic and doesn't add any extra interaction. For the customer, this is a huge plus, given that ease of enrolment and interaction is THE KEY to successful loyalty. For the restaurateur, it means you can quickly build up a customer base worthy of the name, with little or no effort!
The final advantage is that it's a lot easier for your staff to manage, from small businesses to large corporations. Multiplied by thousands of customers per year, you don't need to draw a picture: the time saved is enormous!
Loyalty has never been so easy! The new-generation CB machines will enable you to grow your loyal customer base, send the right message at the right time, and boost your sales - without even thinking about it.
The Pongo product will now be integrated into the Yavin payment terminal!
