Accumulating views on Instagram, TikTok or Snapchat is all well and good... but generating more sales is even better! If you're a retailer or e-tailer, we'd like to tell you how your social networks can bring you (much) more business. If you'd like to learn a few ninja techniques for boosting your sales through social networking, this is the place!
Instagram followers are a real gold mine. Too many companies don't even know how to exploit it! The most effective way is to set up a contest in an Insta story or bio.
The best contest for this is [.is--yellow-highlight]Hey Pongo's Booster[.is--yellow-highlight], a unique gift wheel that collects customer data from every participant. It's a win-win situation: for you, it enriches your customer database. What's more, participants win discount coupons or goodies that generate traffic and sales!
With Hey Pongo, you can test the Booster for free by creating an account, here :
That's the basics! Lots of exposure on social networks boosts the number of people who know you. And of course, that's good for business... More followers mechanically translates into more in-store visits - provided you've aimed at the right target (where do they live? how old are they? etc...). It can also lead to an explosion in click & collect or home delivery orders, especially with the tips below.
Now that's the kind of technique that will create a virtuous circle... Social networks can give you a huge audience. How do you turn them into real customers? With good deals, coupons, promo codes, little gifts... It doesn't matter what you call them: it's all about giving a little to get a lot of love in return, and visits to the restaurant! On social networks, all types of promotions are allowed, including the most original - like Père & Fish, which offers a free French fry on presentation of this TikTok video !
Another idea for gaining more followers AND converting them into customers: the gift wheel! Pongo knows a thing or two: we've got a few recipes for running contests with incredible rewards, which generate a lot of attention - and a lot of followers, since you have to follow your insta (or whatever) to turn the wheel. And since it's all automatic, you don't have to spend all day! On social networks, restaurant sweepstakes are a great way to generate buzz and grow your follower base, which brings us to the last point...
The "customer base" is a must for restaurateurs. It allows you to generate sales en masse, without ever losing touch with the customers who have liked you - even for just one evening. Social networks are the ideal lever for growing your customer base by collecting 06s from your followers. They can generate exponential attention - and multiply the circle of your loyal followers with good deals. To find out more about customer bases for restaurants, click here !
There's no mystery here: the recipe for success starts with knowing your customers. Whatever their age, whatever their job, whatever their favorite TV show, there's bound to be a social network they devour! Next, you're going to offer targeted content that reflects your personality. Even better, with a little bit of a twist!
Oh, and don't forget to vary the pleasures from one social network to another. No more copy and paste: the best thing to do is to adapt your great story to every conceivable format - we could call it transmedia communication, if you prefer. TikTok and its speed format, Instagram and its foodporn side, Twitter for its reactive audience, etc...
Adapting to each format is what Père & Fish does to perfection: they've had huge success on Instagram, Facebook and, above all, TikTok, with an ever-growing number of subscribers. The recipe? They're never afraid to overdo itand we want more!
