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SMS Marketing is the most direct way to address your customers or prospects.
We've decided to be direct too!
Find out how to make the most of SMS marketing, with :
Here's the clearest definition! SMS marketing consists of sending text messages to customers or prospects (who have given their consent beforehand).
When you put it like that, it sounds extremely vast! In fact, it can take many forms. The most common is to launch an SMS campaign to boost sales by sending promotional messages to existing customers.
But there are many other ways to do SMS marketing!
There are countless use cases, so we've decided to list the 8 main strategies for getting the most out of SMS marketing:
Is that a lot? SMS marketing can be divided into two main delivery methods:
We'll keep it simple here too. If SMS marketing is THE technique for boosting sales today, it's for these 3 reasons:
96% of marketers perceive an increase in sales after an SMS campaign!
That's the basis! If you want to do SMS marketing, you'll need to comply with the RGPD. A golden rule: no sending without explicit consent to be canvassed by SMS. Customers must have ticked a box at the time of enrolment in the customer database, this is the " opt-in ".
Let's talk about this database! It's vital. There can be no SMS marketing without a good customer database. Quality over quantity! More than hundreds of thousands of entries, the aim is to have enriched data for each customer.
Oh, and it's best if your database is made up of people who really are your customers, or at least know you... It's worth remembering that there are still companies out there who rent customer files for SMS marketing. It's like dropping crates of leaflets on a big city and hoping they'll hit the bull's-eye... In other words, we don't recommend it! Zero targeting is just spam - and the best way to get blocked.
And here's the3rd absolutely essential best practice! Segmenting your base is the key to good SMS marketing. Don't try to force the same SMS on your entire customer base! Instead, use a mix of qualitative and quantitative techniques: write them different text messages according to a whole range of characteristics - the segments.
By cross-referencing these segments, you'll be able to target your SMS marketing very effectively, and that makes all the difference.
By segmenting your base, each message will be much more relevant.
And you pay for every one of them, we remind you!
By segmenting, you can put into each message a value proposition or promotion closer to what your customers want.
For example, for your at-risk customers (those who haven't visited you in 2 months): an SMS with a special offer if they visit you again within the week.
And for VIP customers? You can announce your most daring new products, services or events they won't want to miss...
Now we've come to the secret of SMS marketing campaigns that really work... To make them really profitable, we've seen that you need to segment your base using quality customer data. This ensures that you always send the right message to the right recipient!
Here, quality is more important than quantity.
Quantity means sending as many SMS messages as possible to as large a customer base as possible. To achieve this, some even rent a customer file for SMS marketing.
This spam strategy is doomed to failure! The engagement rate is very low, and your money is wasted.
On the contrary, [.is--yellow-highlight]investing in your own customer base is the key to SMS marketing that stands out[.is--yellow-highlight]. It takes time, and a bit of money. But it's MUCH more profitable!
By segmenting your own enriched customer base, each message is infinitely more likely to generate interaction.
And in the end, SMS marketing will cost you less: you'll send fewer SMS messages, but they'll be better targeted.
Of course, the secret only works if you have a quality customer base. Not just an Excel spreadsheet with 07s!
So how do you go from that...
...to this?
If you have traffic at the point of sale or on your website, [.is--yellow-highlight]this customer data is for you![.is--yellow-highlight]
You can collect it in several ways: for example, with a loyalty program for visitors to your store, restaurant or point of sale. Or with a competition for visitors to your website.
Whatever your collection method, it will enable you to obtain 07s, as well as visitor and demographic data (age, gender, etc.).
Hey Pongo offers exactly this type of loyalty program and competition to collect customer data.
Once you've built up your customer file, our SMS sending platform is the ultimate marketing tool for leveraging this data with ultra-efficient campaigns.
Want to know more?
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