Dematerialized, your loyalty card is always in your customers' smartphones. That alone is a huge advantage over the competition. What type of card are you going to implement? What are its benefits, and how can you make sure it really boosts your business? Find out everything you need to know to deploy a dematerialized loyalty program today!
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The dematerialized loyalty card can be used to bring your customers back with rewards, but not only that. It can also :
The dematerialized loyalty card enables you to build up a customer base that you can then nurture and develop. Define the objectives you want to achieve, so you can choose the right service provider!
There are several types of digital loyalty card:
Each has its advantages and disadvantages. It's up to you to choose the one best suited to your objectives, the most flexible being the points-based loyalty card: it lets you set up your loyalty program as you see fit.
Now you need to choose the service provider who will operate your dematerialized loyalty card. This is the platform that provides a turnkey, functional and effective loyalty solution.
Choose a loyalty platform that's compatible with your POS or ordering system . Hey Pongo works natively with several POS and checkout systems.
If you're running Lightspeed, Yavin, Sumup, Tabesto, Menlog, Tiller or Square, you're in luck! You can activate the Hey Pongo dematerialized loyalty card today.
Many other POS systems are able to integrate Hey Pongo thanks to an open API. The list is constantly evolving: if you have another checkout system, contact us to find out if it's already available!
Do you have a website and/or a physical point of sale? Choose a loyalty program that offers the same experience online and offline, across all your channels, like Hey Pongo.
Finally, it's advisable to choose a loyalty solution located in France. You'll be sure that your customers' data is stored nearby and in compliance with the RGPD. With its data centers in the Paris region, Hey Pongo ticks all the boxes, as well as constantly innovating. You can choose between several types of dematerialized loyalty card (see which loyalty card to choose with Hey Pongo).
The dematerialized loyalty card lets you offer as many rewards as you like, and personalize them to suit your customers.
With Hey Pongo, a loyalty expert will help you set up your reward system according to best practices.
You can, of course, configure the interface of your loyalty program to align it with your brand identity. You can add your logo, your color code, your graphic charter... In this way, your loyalty card enhances the customer experience, in line with your branding.
Everything is ready, and you can launch your loyalty card on the day.
(It could be today: launch it immediately with Hey Pongo!)
For a successful launch, train your teams so that every customer is invited to sign up.
Your customers will love your digital loyalty card! Make sure they know about it, by any means necessary. For example, you can display it in front of the store, on point-of-sale displays, on the counter, near the cash register, etc... Online too, don't hesitate to talk about it everywhere: social networks, website... And at the point of sale, through your staff's incentives, so that every customer is notified of what they stand to gain by joining your loyalty program.
Hey Pongo is the leading player in dematerialized loyalty in France. Several virtual loyalty card modalities are possible, each potentially adapted to your sector of activity and your type of business: single point of sale, multi-brand, e-commerce site, etc...
[.is--yellow-highlight]Magic Scan or Fid Wallet: which is right for you? [.is--yellow-highlight]
With Magic Scan, your loyalty program is always at your customers' fingertips. They can access it at home or online, via a tool they always have in their pocket - their smartphone.
This dematerialized loyalty card makes it possible to enroll anywhere, anytime. It's accessible via a QRcode that you display at the point of sale, but also via a link shared on social networks or your website.
With Magic Scan by Hey Pongo, building loyalty is child's play. By simply scanning the QRcode, your customers earn points for every visit.
The dematerialized loyalty card is linked to your cash register. Customers can earn points based on how much they spend, increasing the average basket. The interface, designed in your image, lets customers consult their balance and rewards independently.
This loyalty tool is really more engaging than conventional means. You can reward rewarding actions: leaving a review, answering a survey, following you on Instagram or Tiktok, etc...
It's also an omnichannel loyalty lever: the loyalty experience is integrated into your e-commerce or storefront website. Hey Pongo loyalty is compatible with Woocommerce, Shopify, Prestashop, Wix... plugins.
Magic Scan is ideal for retailers who want to offer a dematerialized loyalty card with the simplest possible setup. Each customer can scan a QRcode displayed near the cash register, even without any intervention from the sales assistant. While it's suitable for everyone, it's particularly popular with independent retailers with few points of sale, or with businesses on wheels or castors (foodtrucks or food bikes, itinerant businesses, etc.).
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The Fid Wallet virtual card shares many features with Magic Scan. Simple, it's omnichannel (point of sale / website), so you can build loyalty everywhere at once. Enrolment is highly efficient, requiring little intervention from your sales staff. This dematerialized loyalty card is presented to your customers at the point of sale (in the form of a QRcode), on your social networks and on your website (in the form of a loyalty widget).
The difference is that it offers a dematerialized loyalty card in the form of a QRcode pass that your customers can add to their Wallet application.
The dematerialized loyalty card is [.is--yellow-highlight]accessible at any time in Google Wallet or Apple Wallet[.is--yellow-highlight], alongside other loyalty and credit cards.
In this way, your loyalty card appears asa virtual card on the smartphone, with a look and feel very similar to that of the major brand loyalty cards.
After payment, the customer has this QRcode card scanned by the seller. They automatically collect their points and can access their rewards. Here too, the interface is totally in line with your brand's image. You can customize the look and feel for different customer levels (different look and feel for VIP customers, for example).
Fid Wallet" is essential for retailers who want to put their loyalty card in their customers' digital wallet. It can be adapted to all brands, especially those that want to develop a strong identity. Do you have several brands? It's the ideal virtual card to captivate your customers, with a high level of engagement and personalized loyalty mechanics.
The dematerialized loyalty card exists in virtual form, in your customers' smartphones. It gives access to a complete loyalty program that is always accessible. It's a great alternative to stamped cards, which don't really appeal to customers.
The virtual card can take several forms: QRcode pass in the wallet, online loyalty account, loyalty app... It enables you to award points to your customers for their purchases, and offer them privileges, rewards and advantages in return.
