Les cartes de fidélité en institut de beauté permettent de faire revenir vos client(e)s plus souvent. Mais vous pouvez aller beaucoup plus loin qu’une simple carte à tampons ! Les programmes de fidélisation vous aident aussi à relancer les clients dormants, booster la fréquentation et créer du lien… Spa, salon d’esthétique ou de beauté, onglerie : découvrez comment sortir du lot avec les avantages fidélité les plus marquants.
La carte de fidélité esthétique ne peut pas tout faire ! Ce qui fait revenir les client.e.s en institut de beauté, salon ou spa, c’est d’abord la qualité de la prestation. En particulier, il faut que les client.e.s apprécient l’ambiance de l’institut, le soin et le prix.
Loyalty cards are very attractive. Many customers change salons if they see that they can get promotions, gift cards and discount coupons across the street. So it's essential to offer all this in the form of a loyalty program.
Hey Pongo enables beauty salons to set up dematerialized loyalty cards. With highly effective loyalty tools, you can go further than the simple "one free treatment after 10 visits" offer! More effective than printed cards, you can offer personalized rewards using a points system that maximizes customer engagement and retention.
The other option for building loyalty in a salon or franchise is the Body Minute-type loyalty card! It takes the form of a subscription, paid monthly. It gives access to special prices, promotions and exclusive advantages.
All these loyalty tools are essential for a beauty salon. They enable you to stand out from the crowd, by offering exclusive rewards.
[.is--yellow-highlight]You too can set up a truly effective online loyalty card![.is--yellow-highlight]
Discover loyalty tools for beauty salons by Hey Pongo :
If you're looking for a beauty salon loyalty card template, you're not alone! Printed cards are still a well-established means of building customer loyalty. They have several advantages:
Whether in a salon or institute, beauty and well-being: with the dematerialized loyalty card, you have all the advantages above - but without the disadvantages! The dematerialized version is highly acclaimed by the beauty salons that have tested it. There are 5 reasons why:
66% of loyalty program members want to earn their first reward as soon as they join. This is exactly what a dematerialized loyalty program allows, giving you a great deal of freedom in setting reward parameters.
This first advantage makes enrolment ultra-attractive. The gift for joining a beauty salon loyalty program can be of several types: a 5% or 10% discount, a beauty product, a sample, etc. Even a small reward shows that you care, and that the benefits of loyalty are real.
By dematerializing the beauty salon loyalty card, you can offer a variety of rewards, as shown below:
These varied rewards make the program much more attractive. Each of your customers is bound to be motivated by at least one of the rewards, unlike printed cards which offer few choices - all of the same value.
Here, with the points system, you can vary the pleasures. No more standardization: customers now demand choice and personalization, even in the rewards they can earn for their loyalty.
A good loyalty program makes your customers feel involved in your beauty salon. It encourages them not only to book appointments with you, but also to tell others about you. In short, some of them will become your ambassadors.
You can encourage this with a referral system, integrated into the loyalty program: by bringing someone back, both the referrer and the sponsored person earn bonus points!
You can also credit points for birthdays, Google reviews, Instagram follows, Black Friday purchases, online bookings, vacations and other off-peak periods. It's really up to you to decide which actions to reward, doing everything you can to make your customers feel pampered.
With a dematerialized loyalty program for estheticians, spas or beauty salons, you can give points for several types of action.
Care, but also product purchases, referrals, etc... You can encourage certain uses by crediting as many points as you like.
This system encourages your customers to increase their average basket, through more expensive treatments or additional purchases. You should soon see the effects, by promoting your beauty accessories, balms and related products. Loyalty points make it more attractive to buy from you than online or in-store.
Every time someone uses the loyalty program, your customer base is enriched with data. This data enables you to find out who your customers are, what they consume, how often they come, etc...
You can use this knowledge to suggest their favorite skincare products, their fetish products or the brands they prefer. And ultimately, to help them feel listened to and pampered, especially in your home.
That's the big advantage of dematerialized loyalty programs! Beauty salon stamp cards don't let you vary your rewards. On the contrary, a loyalty program (on tablets, like Hey Pongo's) lets them choose from as many prizes as you like.
Each of these rewards can be associated with a certain number of points.
To give you an idea, for 100 points, a beauty salon will generally offer a gift equivalent to €10 in market value. But you're free to adapt this scale to some of the rewards below!
A beauty salon loyalty program is indispensable! Dematerialized, it will bring back many, many more customers.
Fast, fun enrolment, like that offered by Hey Pongo, is the key to quickly building a substantial customer base. After that, rewards and the quality of care and welcome will do the rest.
On their first visit, members enter their telephone number and earn points. Each time they visit, they can add more information. It's up to you to set the frequency with which you ask for data, progressively: birthday, first name, preferences...
As your customer base grows, it can be used to send increasingly effective targeted SMS messages.
You can't just sit back and wait for your customers to come back! In a beauty salon, you have constant news. Relay it with SMS messages sent to your entire base, thanks to Hey Pongo's SMS module.
SMS is the most effective way of announcing a promotion or event, reminding a customer, announcing a product launch, etc...
Above all, with your customer base, you can target your SMS mailings according to a number of parameters, for a truly tailored - and effective - message. Customer type, gender, age, preferences, profile, frequency of visits, etc...
For example, send an SMS to welcome members to your loyalty program! 32% of members want to be welcomed in the days following enrolment. With Hey Pongo, you can also set up automatic SMS messages to follow up on a customer who has unused points, to wish birthdays, etc...
Want to give it a try? Set up your own loyalty program with SMS reminders!
Subscriptions are the best way to build loyalty! That's what the Body Minute loyalty program is all about. But you don't have to be part of a network of beauty, spa, nail or waxing salons: even independent salons can easily offer subscriptions!
Hey Pongo helps you set up a simple and highly profitable subscription. For a monthly fee, give access to the benefits you want! These exclusive advantages can be discounted prices, VIP gifts, private lessons, etc. Anything is possible to build unlimited loyalty and create a core of ultra-dedicated customers!
Would you like to set up a loyalty program with Hey Pongo?
To find out more, book a demo with our experts!
