Boosting your salon's clientele and sales is more important than ever (sorry)! Having your own customers not only keeps you profitable, it also frees you from booking platforms and increases your margins. And we've got good news: it's easier than ever! We'll show you how in 3 steps, and 6 salon marketing techniques.
Marketing for a hairdresser isn't your job, but it's often a must... Hey Pongo is the ideal marketing assistant for hairdressers, with solutions that will make your salon very attrac'tiff (ok, ok, that's the last time).
This article gives you 3 ways to boost your salon:
They're all worth considering, but loyalty is perhaps the most important of the three! In a highly competitive environment, it increases the value of each customer. It can be implemented with techniques that are inexpensive in relation to the benefits!
With two hair salons, Thierry Rolland Coiffure has enrolled over 4,000 visitors in its customer database. It generates 800 visits from loyal customers every month.
83% of customers have already looked for their hair salon online. That's the first tip for revitalizing your hair salon: make it easy to find you on the Internet! This means becoming highly visible on Google Search and Google Maps.
You don't need an expensive website. You can go a long way with a highly optimized Google My Business listing. It will enable you to appear in a very high position in online searches, whether on Google or directly in Google Maps. And you can even aim for first place by collecting lots of Google reviews.
Customer reviews are the main ranking criterion in local search for a business. Google loves customer reviews! It's the social proof: reviews have many positive effects on your business. They make you appear at the very top of Google, and they encourage visitors to book with you.
How can you boost your salon's customer reviews? When you're just starting out, other salons with several hundred reviews seem out of reach... To catch up with them, there are several methods: the slow way, by asking all your customers (and your employees - we can see you ;) ) nicely. And the fast way: by using Hey Pongo's Customer Review Boost. It's a hairdressing salon competition, available via a QR code or link. By scanning or clicking on it, you can spin a wheel of irresistible gifts - but you have to leave a review to take advantage of it!
As you can see, each scan of the QR code is a customer review. It's up to you to display this QR code everywhere: on a display at the checkout or counter, on your social networks, on your flyers, your shop window, your website, your bags...
This prominent Booster literally makes your customer review stats take off! With the Booster, La Petite Ferme obtained over 300 reviews in less than 4 months.
Want to try it out? Schedule a demo and discover all the Hey Pongo tools for your salon:
As you can imagine, many customers choose their appointments based on salon availability. If you miss a call, it's probably a lost reservation! But with your hands in the shampoo, it's impossible to answer the phone...
To retrieve these missed calls, you can use Hey Pongo's Calls module. Better than a restaurant answering machine, it handles calls when you can't take them! If it rings in a vacuum, the customer receives an automatic SMS that directs them to an online appointment booking, your opening hours, and all the info you want.
That's how Les Tontons Afros convert 50% of their missed calls into bookings!
To get more appointments, even when you're on break, discover Hey Pongo's Calls module for hair salons!
Got Instagram followers, but not sure if they're helping you get customers? The Booster is the missing link between followers and bookings! This contest can be offered on all your accounts, for example in an Instagram story or via a link in the bio.
In the form of a wheel of gifts to spin, the Booster lets you win gifts that generate visits. You put in whatever you want: for example, 10% or 20% off a haircut or a free product to collect at the salon!
Stamp cards have never been the best tool for building customer loyalty. These cards are lost, forgotten or thrown away when you have too many.
There's no doubt about it, a dematerialized loyalty program will give you much better results - effortlessly! An e-card generates more engagement and connection with your customers.
You can personalize your loyalty program with these examples of salon loyalty rewards:
By diversifying rewards (at least 5 or 6), a hairdresser's loyalty program encourages commitment, loyalty... and more frequent visits!
What's more, a dematerialized program allows you to collect customer data. It will give you a customer file enriched with contact data, including the telephone numbers of those who agree to receive SMS messages.
One of the advantages of having a customer file is that you can communicate with them in the most effective way possible. You can make the most of SMS marketing, with infinite applications: relaunching a dormant customer, inviting them to your opening or reopening after annual vacations, notifying them of the launch of a new treatment or range of treatments, offering promotions during your off-peak hours, etc...
SMS marketing works like a charm to boost a hair salon! With a single campaign of 160 SMS messages, Black and White Barber generated €420 in sales. That's €38 earned for every euro invested!
SMS Marketing, loyalty program, missed calls, Google review boost... Discover everything Hey Pongo can do for your hair salon, schedule your demo by clicking on this link :
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