Lead Magnets are everywhere on the web! Looking for new ways to convert your visitors into leads? The best tips are on this page! Find 30 examples of Lead Magnets in the most comprehensive list on the web. You'll also find plenty of tips on how to generate a cascade of Leads, best practices, case studies and a definition.
Quick access: the list of the 30 best Lead Magnets
A Lead Magnet is a free resource offered with the aim of collecting a means of contact from a potential customer.
It could be a document, a service, limited access to your products, a page with very high added value... The only thing they have in common is that they offer value to your visitors. A Lead Magnet converts them into Leads and encourages them to interact with your website, your products, your company, your brand.
A lead is someone who has shown an interest in what you're selling. They've shared their contact details, such as e-mail address or telephone number. A lead is a potential customer you can contact again! It can be more or less "hot", more or less "qualified". This first activation is an enormous business lever.
A Lead Magnet is literally a magnet for leads, which will help you generate much more sales if you build a marketing strategy around it (along the lines of inbound marketing).
As we've seen, a good Lead Magnet converts simple visitors into potential customers you can contact again (by email, SMS, phone call, etc.).
But the best Lead Magnets also have many beneficial effects for your business strategy, whether it's a website, a SaaS, an e-commerce site, etc...
Why is it essential to create the best possible Lead Magnets?
Many visitors leave your website without a trace. A Lead Magnet enables you to convert many more of them with an intermediate action or offer (less engaging for a prospect than a purchase). A contact form is already a conversion. The Lead Magnetincreases your website's conversion rate.
Whether it's SEO traffic, Google Ads, Meta Ads... As you know, traffic is hard to come by! A Lead Magnet makes it profitable. Your traffic will generate much more business from each prospect, thanks to marketing automation. What's more, a Lead Magnet acts like a filter: it generates contacts from the most motivated, enterprising visitors, the most likely to call on your services. It attracts the hottest leads.
By offering added value for your customers, the Lead Magnet can provide a preview of your product. This is the objective for the following types of Lead Magnet: free trial, sample, webinar, demo, case study...
It can also provide an overview of your expertise: ebook, guide, checklist, customized analysis, 360° content, template...
In any case, it's an in-depth point of contact with your website. It helps move customers towards purchase intent.
Of all the Lead Magnets on Hey Pongo, we offer a marketing calendar to download in PDF format. This exclusive content lists all the key dates of the year for animating SMS campaigns, promotions, events... Indispensable for marketing pros, this PDF calendar is a model lead magnet! It offers hyper-useful content for mature prospects on marketing subjects. It generates over 120 highly qualified leads every month!
Looking for the ultimate Lead Magnet idea? Before we unveil the list, here are the 4 must-have features.
If they're all there, you'll have reached your goal: a Lead Magnet that people won't be able to stop clicking on, and that will bring you maximum business!
This is THE criterion for a good Lead Magnet. It has to add a lot of value for web users. It's about offering something they're not used to finding on the web, at least not for free. Added value is the main factor in the effectiveness of your Lead Magnet. It could be a unique service, information presented in an innovative way, a creative way of solving a problem, a free trial period, and so on...
By looking at how your visitors arrive on your channels (website, social networks...), you get an idea of what they're looking for. This can be done by analyzing their keywords, the ads they click on... Your ideal Lead Magnet must be consistent with this search intent. Do they need information, expertise or service? Ask yourself how you can solve their problem more simply, more quickly, more comprehensively or more creatively, and propose the ultimate resource.
Make sure your Lead Magnet reaches its target audience - as many potential customers as possible. These resources must be easy to share and distribute. To do this, you can create a dedicated landing page, which you can then distribute via all possible channels (websites, social networks, emailing, etc.). Your leads can even pass on your content to their contacts, for a viral effect.
A good Lead Magnet is one that brings the visitor closer to your products, step by step. It's part of a product-led marketing strategy. It gives a glimpse of the added value of your products, and the keys to deriving maximum benefit from them. After using your free resource, a lead should have the feeling that he or she will be able to derive much more added value by accessing your paid features.
Our Lead Magnet, the PDF marketing calendar, is enriched with dozens of ready-to-use SMS campaign ideas. The best way to get started is to launch an SMS campaign with Hey Pongo! From your dashboard, in just a few clicks, you can create hyper-profitable campaigns. Sales are insane: up to €300 generated for every euro invested in SMS), ideal for boosting an e-commerce site!
We didn't do things by halves. This is quite simply [.is--yellow-highlight]the most complete (and 360°) list of Lead Magnets on the French-speaking web!
We haven't tried to list as many as possible - there's no point. That's why some items have been grouped by type (quizzes and tests, templates and models...). Rather, our aim is to provide you with a coherent, dense and comprehensive list of realistic and effective Lead Magnet opportunities.
1. Ebook : aka white paper, offering visitors a valuable source of information
2. Customer case : show your product, providing inspiration and social proof.
3. Customized analysis : specific recommendations that can be fully implemented with your product. Enrich leads with valuable information
4. Landing page : unfolds a sales pitch that encourages people to leave their contact details.
5. Tutorial : helps you acquire skills independently
6. [.is--yellow-highlight]Gift wheel for website[.is--yellow-highlight] : a gamified path to win gifts and generate leads
7. Tool list : recommendations for useful tools to solve specific customer problems
8. Podcast : online source of information and expertise
9. Newsletter : subscribe to a high-value-added email list
10. Checklist : Organization and follow-up of tasks to be carried out
11. Webinars : share knowledge, information, insights and experiences in real time
12. Ratio calculator : calculation and decision-making aid
13. [.is--yellow-highlight]Free Tool[.is--yellow-highlight] : solves a problem with an advanced tool
14. Quizzes and tests : Engage and assess prospects' knowledge
15. Simulator : Allows prospects to see results before taking action
16. PDF guide: A concentrate of knowledge and information that can be easily consulted locally, in images.
17. Barometer or study : Relevant data and analysis on a specific topic
18. Free audit : Assessment of the prospect's situation and personalized recommendations
19. Gift card or discount : Financial advantage and incentive to purchase in exchange for a lead.
20. Free product: Discover and try a product or service
21. Website access : Unlocks full access to all website content
22. Access to certain site functionalities : Unblocks public access to certain site or blog functionalities.
23. Free creation tool : Allows you to customize a module
24. Complete video : engaging visual content
25. [.is--yellow-highlight]Templates to modify[.is--yellow-highlight] : Pre-designed template that can be customized (official letter, business card, logo, etc...)
26. Infographics : Synthetic, graphic presentation of valuable information in images
27. Free appraisal / interview : Personalized face-to-face consultation
28. Trial period : Possibility of testing a service for a limited time.
29. Access to a community of experts : exchange and expertise with industry professionals
30. Free advanced course or tutorial: In-depth learning
