How Deli Hemp generated €180 in sales for every euro invested

‍

‍

‍

Find out how Deli Hemp uses Hey Pongo to get its business off the ground

‍

‍

The challenge:

[.is--yellow-highlight]How to increase sales and generate traffic in a CBD store?[.is--yellow-highlight]

‍

‍

‍

‍

‍

Deli Hemp Saint-Maur has a large customer base. With the Hey Pongo loyalty program, the CBD store is able to re-engage them via SMS on one-off campaigns, to generate in-store traffic and boost sales.

‍

‍

The challenge for them:

‍[.is--yellow-highlight]Generate in-store traffic and increase sales![.is--yellow-highlight]

‍

‍

‍

With Hey Pongo, each Deli Hemp store can launch its own SMS campaigns, segmenting its customer base according to any criteria: customer profile, frequency of visit, gender, age, etc...

For this Christmas SMS campaign, Deli Hemp chose to target its VIP customers, i.e. those who come in at least twice a month. The SMS contains an incentive to come into the store, which leads to sales.

SMS campaign cost: with 53 messages sent, the campaign cost around 4 euros!

‍

Result: 18 store visits, generating sales of €720

That's about €180 in sales for every euro invested!

‍

[.is--yellow-highlight]I'm boosting my sales too[.is--yellow-highlight].

‍

‍

‍

‍