How Cercle de la Vap won the loyalty of 55,000 customers (and generated €31K in a single SMS campaign)
Find out how Cercle de la Vap uses Hey Pongo to get its business off the ground
The challenge:
[.is--yellow-highlight]How do you build loyalty, unify customer data and boost sales as a franchise network?[.is--yellow-highlight]
With over 60 points of sale, Le Cercle de la Vap urgently needed tounify its customer data with a simple tool. In the vape market, it's all the more crucial to retain customers with original rewards, but also to re-engage them with SMS (vs. waiting for them to want to come back).
The challenge for them:
[.is--yellow-highlight]Generate a customer database and activate it![.is--yellow-highlight]
The solution implemented was Hey Pongo's loyalty program. The loyalty tablet, deployed on a large scale, enrolled a maximum number of customers without the staff having to do anything. The result: over 55,000 customers in the loyalty database. The Cercle de la Vap head office now has stats on visit frequency, age, gender and acceptance of promotional SMS messages (85% said yes).
With such a large customer file, Le Cercle de la Vap can re-engage all its customers with automated SMS messages (birthdays, drop in visits, proximity of a reward...). The automatic SMS to request a Google review is the most effective: it recorded 79% conversion, i.e. over 9,000 customers converted into ambassadors!
In addition to automated marketing, one-off SMS campaigns generate huge profits. With promotions or events, the largest generated over €31,000 in sales in a single mailing!
[.is--yellow-highlight]I'm building customer loyalty and boosting my sales too[.is--yellow-highlight].
