How La Laverie des Sneakers turned Instagram followers into customers

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Find out how La Laverie des Sneakers uses Hey Pongo to get its business off the ground.

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The challenge:

[.is--yellow-highlight]How do you turn a large follower base into customers, and get them to come to your store?[.is--yellow-highlight]

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Located in Six-Fours-les-Plages, La Laverie des Sneakers gives a second life to your worn sneakers. This unique concept has gathered a huge number of sneaker-loving Instagram followers.

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The challenge for them:

[.is--yellow-highlight]Attract them to your shop and turn them into real, active customers![.is--yellow-highlight]

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A competition from Hey Pongo was the ideal lever to convert all those Insta followers into customers who come into the store, and who can also be contacted again. They tested a gift wheel with several possible prizes to be won, including a 50% discount on sneaker cleaning.

This gift wheel was shared exclusively on their Instagram account, in story, post and real. It was seen by some of their 10k followers, resulting in :

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• 809 entries, so many customers they can contact again 
• Lots of winners
• 60 subscribers who came into the store to enjoy their winnings - and make a purchase!

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[.is--yellow-highlight]I too turn my Instagram followers into real customers[.is--yellow-highlight]

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