How La Laverie des Sneakers turned Instagram followers into customers

‍

‍

Find out how La Laverie des Sneakers uses Hey Pongo to get its business off the ground.

‍

‍

‍

The challenge:

[.is--yellow-highlight]How do you turn a large follower base into customers, and get them to come to your store?[.is--yellow-highlight]

‍

‍

‍

‍

‍

Located in Six-Fours-les-Plages, La Laverie des Sneakers gives a second life to your worn sneakers. This unique concept has gathered a huge number of sneaker-loving Instagram followers.

‍

‍

‍

The challenge for them:

[.is--yellow-highlight]Attract them to your shop and turn them into real, active customers![.is--yellow-highlight]

‍

‍

La vraie question est de savoir comment obtenir des followers sur instagram? Avec unjeu concours de chez Hey Pongo était le levier idéal pour convertir tous ces followers Insta en clients qui viennent en magasin, et aussi qu’on peut recontacter. Ils ont testé une roue de cadeaux avec plusieurs possibilités de gain / cadeaux à gagner , dont une réduction de 50% sur le nettoyage de ses sneakers.

This gift wheel was shared exclusively on their Instagram account, in story, post and real. It was seen by some of their 10k followers, resulting in :

‍

• 809 entries, so many customers they can contact again 
• Lots of winners
• 60 subscribers who came into the store to enjoy their winnings - and make a purchase!

‍

[.is--yellow-highlight]I too turn my Instagram followers into real customers[.is--yellow-highlight]

‍

‍

‍