+470 Instagram followers: Fresh Burritos' incredible competition!

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Discover how Fresh Burritos uses Hey Pongo to get its business off the ground

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The challenge:

[.is--yellow-highlight]How to animate your restaurants and boost your Instagram followers?[.is--yellow-highlight]

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Fresh Burritos was looking for a way to liven up its restaurants, boost visibility and increase sales.

As a network of franchisees, we needed a marketing campaign that would be run at national level and relayed to all our stores.

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The challenge for them:

[.is--yellow-highlight]Attract maximum attention and boost all the brand's social networks![.is--yellow-highlight]

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The solution is a summer marketing operation in the form of a gift wheel. This "Suerte Wheel" offers the chance to win multiple gifts, to be collected at the point of sale to generate traffic; but also a national draw for a weekend in the sun, scooters and skates.

The marketing game was broadcast on all online channels (Instagram, Facebook, Tiktok, Google Post) as well as at points of sale (flyer with every purchase of a trio menu).

For 2 weeks, the game required subscribing to the Instagram page to spin the wheel.

As a result, Fresh Burritos gained 470 Instagram followers in just 2 weeks! All the followers are real customers, familiar with the brand and having already made purchases.

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Sarah, from Fresh Burritos:

"Hey Pongo is really the perfect solution for improving your customer experience and really getting to know your customers. In hindsight, I don't think you should hesitate to use it as a whole to maximize your results. I really recommend this tool because it helps forge a relationship between brand and customer."

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[.is--yellow-highlight]I too boost my Instagram followers with a marketing game[.is--yellow-highlight]

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