Hey Pongo: Franchises' favorite customer engagement platform!
The challenge:
- Would you like to unify customer data across all your points of sale?
- Manage a network of franchisees with hyper-profitable marketing levers?
- Generatemuch more sales from your visitor flow?
Hey Pongo is the unique solution for enhancing the value of an entire franchise network by boosting customer engagement. SMS, loyalty programs, competitions... An ideal customer engagement platform for boosting sales and data, with powerful tools for head office and each sales outlet.
Following in the footsteps of Columbus, Fresh Burritos or Les Burgers de Papa: discover how Hey Pongo can boost the appeal of your franchise !
1/ Unify your customer data
The first advantage of Hey Pongo for a franchise is that itunifies all the network's customer data in a single back-office. The dashboard enables you to qualify this data and identify your customer personas. You can manage personalized access by employee, for the head office or for each sales outlet, with more or less rights.
Hey Pongo lets you deploy omnichannel data collection based on loyalty programs, contests and payment.
Our tools accelerate your data collection across all your contact points and all your points of sale, thanks to maximized enrolment. [.is--yellow-highlight]With Hey Pongo, capture MUCH more customer data![.is--yellow-highlight]
Your volume of customer data is growing, and it's more understandable and actionable than ever. Find out who your customers are - and how to keep them coming back for more with loyalty and SMS marketing.
[.is--yellow-highlight]Case study : Le Cercle de la Vap [.is--yellow-highlight]
The electronic cigarette franchise wanted to know who its customers were, what they consumed and how to contact them.
Thanks to the loyalty program, it has a [.is--yellow-highlight]unified customer file[.is--yellow-highlight] with [.is--yellow-highlight]55,000 people registered[.is--yellow-highlight].
He was able to generate over €32,000 in sales with a single SMS campaign sent to his customer base.
The Hey Pongo suite can be managed on two levels, at headquarters or as a franchise, at your discretion. You can carry out every action locally or nationally. Our account managers will support you at both levels: at headquarters and at each point of sale, to make the most of our tools.
[.is--yellow-highlight]What they say about us [.is--yellow-highlight]
Aurore - Original Sushi
"Really nice team, quality follow-up, a very easy-to-use back office, and a super simple application = fulfilled customers! Thank you, you're really top-notch :D "
2/ Versatile, omnichannel loyalty program
Hey Pongo, the most effective loyalty enrolment program!
Enroll as you wish: at the point of sale, at the checkout, on a stand-alone loyalty terminal, on your website... White-label loyalty is your brand. You can integrate it with your own tools, thanks to our partner integrations: order terminals, cash register software, POS terminals...
[.is--yellow-highlight]Customer case : Plants for All[.is--yellow-highlight]
The urban garden center was looking for a way to win the loyalty of its local customers through ephemeral sales spaced out over time.
With Hey Pongo, it now has [.is--yellow-highlight]more than 75,000 customers enrolled in its loyalty program[.is--yellow-highlight].
Enrolment rates are maximized thanks to a fun, gamified loyalty tablet.
The Hey Pongo loyalty program is simply the most effective on the market. The gamified interface enables customers to join in a single, fun step. Enrolment rates reach 30% to 50% of customer flow in the best of cases!
It's simple: Hey Pongo enrolls 2 to 5 times more customers than a conventional loyalty program (where the salesperson has to ask for the customer's contact details). Here, there's nothing for sales staff to do: the customer signs up on his or her own, on a loyalty tablet 100% in your colors.
With loyalty, engage your customers with rewards that keep them coming back for more!
But that's not all: our tools help you to enhance, monetize and convert this customer data into sales. SMS marketing, sweepstakes, Google review campaigns, online visibility boosts... Each lever strengthens your brand and your sales.
Our tools are available in your colors and adapted to all types of business.
Loyalty and marketing actions can be managed locally or nationally, depending on the degree of centralization you wish to apply.
3/ Boost your presence on Google and social networks
The key to boosting an entire franchise's e-reputation is Google reviews. Take control!
Hey Pongo helps you centralize all Google reviews from different franchisees (but also Tripadvisor and Facebook reviews). You can respond more quickly, thanks to a user-friendly interface and customizable response templates.
[.is--yellow-highlight]Case study: Fresh Burritos[.is--yellow-highlight]
The Mexican restaurant franchise wasn't getting enough feedback from its many satisfied customers.
With Hey Pongo, Fresh Burritos generated [.is--yellow-highlight]281 views in a single SMS campaign[.is--yellow-highlight].
In all, he has obtained 1,120 reviews in 3 months and can respond to them in his Hey Pongo dashboard.
Do you want to become number one on Google thanks to your customers?
As with the above franchises, Hey Pongo literally makes your Google reviews explode! To do this, we offer [Booster], the irresistible competition that rewards customers who leave you reviews. The results are incredible, even if you don't yet have a customer file!
We can carry out similar actions to boost your social networking accounts. Increase your number of followers on Instagram, Tiktok, Facebook, etc...
Then turn your followers into customers! In Web-to-store mode, our competition engages your followers and encourages them to visit the point of sale more often to collect their winnings and/or redeem their discounts.
[.is--yellow-highlight]Customer case: Coffee Shop[.is--yellow-highlight]
Our customer wanted to convert his customer file into Instagram followers.
With an SMS campaign, [.is--yellow-highlight]he gained over 6000 followers[.is--yellow-highlight] on Instagram!
4/ (Re)engage as much as possible with SMS marketing
[.is--yellow-highlight]What they say about us [.is--yellow-highlight]
Sarah - Fresh Burritos
"The power of SMS is obvious. It allows much more interaction with customers. At the end of the day, the conversion rate is higher than with other sources like emailing, and by a long way."
With Hey Pongo, you'll generate maximum sales thanks to the most effective lever available today: SMS marketing.
Engage your customers without doing anything, thanks to automatic marketing. Context-sensitive messages are sent automatically, when predefined scenarios are completed. On a large scale, you can :
- Turn your best customers into ambassadors
- Celebrate your customers' birthdays
- Revive your dormant customers
- Request Google reviews
- Etc...
[.is--yellow-highlight]Case study : Le Cercle de la Vap[.is--yellow-highlight]
With Hey Pongo, Cercle de la Vap sends an automated SMS to all new members of its loyalty program.
The message suggests leaving a Google review and offers a loyalty points promotion.
Over [.is--yellow-highlight]41% of recipients return to the store[.is--yellow-highlight] within 7 days.
At the same time, you can run SMS campaigns to boost traffic in your outlets. You can broadcast your franchise's latest news, animate your network or increase off-peak traffic, depending on the needs of each outlet.
You can also use our marketing campaign ideas based on key dates of the year. Our marketing calendar helps you boost your traffic in line with current events. Valentine's Day, Mother's Day or Music Day, Pink October or Black Friday... In all, over 160 dates throughout the year can boost your customer engagement with tailor-made SMS campaigns.
[.is--yellow-highlight]Case study: Fresh Burritos[.is--yellow-highlight]
Based on our campaign ideas, Fresh Burritos created a targeted SMS campaign for Valentine's Day.
As a result, the campaign generated over €1,800 in sales (i.e. [.is--yellow-highlight]€11 for every € invested[.is--yellow-highlight]).
Hey Pongo is the best tool for boosting engagement and sales across a franchise network. Every feature can be controlled at head office or franchisee level. It's the hyper-flexible customer engagement platform, which can be deployed à la carte across as many outlets as you like. With a single Hey Pongo account manager, for greater clarity.
Ready to boost your sales, customer loyalty, customer engagement or online visibility?
Why choose, [.is--yellow-highlight]Hey Pongo boosts it all at once![.is--yellow-highlight]
Test Hey Pongo in your franchise (even if you're a franchisee) by clicking on the big button below:
