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For a hairdresser, building customer loyalty is essential. If you're planning toprint loyalty cards for your salon, be sure to read on!
Printed loyalty cards aren't very effective: in France, 45% of cardholders forget to use them! Stamp cards have so many drawbacks that hairdressers are turning more than ever to dematerialized programs.
Pour un salon, une carte de fidélité dématérialisée permet en plus de collecter des informations et de vraiment augmenter sa clientèle grâce à des techniques de marketing automatisé. C’est beaucoup plus avantageux pour un coiffeur, et c’est facile à mettre en place – on vous explique comment.
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Whether cardboard, plastic, paper or dematerialized: beauty loyalty cards are the perfect way to reward salon clientele. But it's not all about rewards: here are the 5 main advantages that dematerialized programs can bring you.
Many of these advantages are only possible with a dematerialized loyalty card. It's a win-win situation, not only for the salon, but above all for the customer.
The advantage of the dematerialized program is that it offers a wider range of rewards than simple stamped cards. With the cagnottage system, each customer accumulates points with every visit to a salon, boutique or beauty store. They can redeem them for the gift of their choice, from a wide range of offers: price reduction vouchers, free haircuts or treatments, exclusive services, etc. "Easy" rewards are available as soon as they sign up, which is a positive criterion for 66.6% of those who join these programs. And with customer data, you can offer them personalized rewards based on their profile.
On average, 45% of cardholders fail to present their loyalty card. 16% have lost or forgotten it, and 29% don't think to take it out**.
In the salon, dematerialized loyalty cards are still used. Simply give your telephone number at the checkout, or pay with your bank card (if the POS terminal integrates a loyalty solution). Loyalty points are credited, without exception, and the customer can really benefit from them.
With a virtual loyalty card, a hair salon can collect data. Stamp cards, on the other hand, are not nominative and are frequently lent out. 61% of customers have already lent at least one loyalty card to friends or family*.
By collecting data in a hair salon CRM, you can get to know your customers better. With each visit, you can offer them adapted products, preferential services, ask them what they thought of a product they bought from you... Key information is displayed on your terminal, making visitors feel at home.
Enroll 70% of your customers in the most effective loyalty program
Switching to dematerialized loyalty cards enables you to generate much more enrolment and commitment among your customers.
In terms of rewards, accumulating points on a dematerialized program is much more effective.
With a printed card, you earn a stamp with each visit, regardless of the amount spent - which doesn't encourage the purchase of complementary products or treatments. Printing and delivery are easy, but you don't have any useful information about each visitor's preferred service (or product, in-store).
With a dematerialized loyalty card, you earn one point for every euro spent. It's fairer for the customer, who is encouraged to try new products. It's much better for the manager, who sees the average basket price rise. You can also use the points system to encourage customers to give their feedback online.
A dematerialized loyalty program lets you know a lot more about your customers, collecting data in compliance with the RGPD. With Hey Pongo, you can ask your customers a question every 3 or 4 visits, to enrich your customer base with birthday, preferences, or whatever you want...
This progressive approach makes enrolment much lighter and more fun: 10 seconds is all it takes to earn your first points! Our virtual loyalty card can enroll up to 70% of your customers.
Thanks to this data, you have a means of contact (the telephone) and information on their preferences. Whenever you want, you can follow up with the customers of your choice with automated SMS campaigns. Several options are available: birthday greetings, end-of-year gift offers, reminders to dormant customers, etc.
On the contrary, classic cards give you no more information about your customers than flyers. They're easy to deploy: after creation, you set up printing and delivery in the format of your choice. Cards can be single-page or double-sided, flyer format, in variable paper quality, with a line, gold or pink effect, etc.
A dematerialized loyalty card gives you a new way of managing customer relations. Thanks to your own database, you can launch à la carte promotions and offer exclusive advantages that make all the difference.
Year-end gifts in the hair salon keep customers coming back. It's also a great way to rekindle dormant customers by bringing them back into the salon. Hey Pongo's dematerialized loyalty card is ideal: it gives you a direct way to contact them via SMS campaigns. You can offer end-of-year gifts and generate in-store traffic in the run-up to the festive season.
You can also use SMS to promote hairdressing referral offers. For this, offer rewards for repeat business, through loyalty program points or exclusive gifts.
Do you often have to answer the phone during a haircut? Our system comes with a missed call retrieval module. If you can't answer, Hey Pongo recognizes the phone number of a customer in your database. It can send an automated SMS reminder, with a link to book on the main beauty booking platforms in France: Treatwell, Planity or other.
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It's easy with Hey Pongo, which helps you roll out your complete loyalty program. Every time they visit a salon or boutique, customers interact with their virtual card via a connected tablet. Placed on your counter or in a waiting area, they can choose their rewards and check their balance.
Ludique, la tablette permet d’enrôler jusqu’à 70% de vos clients dans le programme de fidélité ! Les récompenses sont sur mesure, à votre image !
Thierry Rolland Coiffure put it to the test: with two addresses, it enrolled no fewer than 2,900 members in its dematerialized loyalty program in 5 months. The loyalty program generates over 800 visits per month.
You too can switch to the dematerialized hairdressing loyalty card: ask one of our experts for a demo!
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*Most of the statistics in this article are taken from the Baromètre de la fidélité 2021, by theObservatoire de la fidélité et de la fidélisation clientèle.
**fidely-box.be figures
