Have you already decided to use text messaging as a means of communicating with your customers? Then the easiest thing is to create your first SMS campaign ! We tell you all about this easy and intuitive process, and the secret to maximum results. Campaign price, number of characters per message, promotional text prime time... Find out how to create an SMS campaign, the easiest way in the world!
The price of an SMS campaign is the sinews of war! Let's face it, text messaging is more expensive than email. But it's not that much more, especially if you compare the price with the profitability of the messages! With text messages, the open rate is through the roof: 80% within 2 minutes, and up to 98% by the end of the day (compared with a maximum of 20% for emailing).
Above all, SMS is much more memorable and has a very tangible return. Commitment is maximized: 10% of customers (on average) return directly after an SMS. This is what Jumper, a specialist in the field, has found, with returns on investment 15 times greater than the initial investment.
En fait, le prix d’une campagne de SMS n’a jamais été aussi bas. Le tarif est calculé par packs : tout dépend du nombre total de textos envoyés ! Le tarif est dégressif en fonction du nombre de milliers de SMS - mais vous pouvez commencer petit pour vous faire la main.
A few dozen euros is all it takes to get started, with SMS prices generally ranging from 5 cents to 20 cents. At Jumper, for example, an SMS campaign costs 7 centimes per message sent. And to see if it works, the platform offers an introductory offer with the first 50 SMS free of charge, ideal for creating your first SMS marketing campaign.
Pour des campagnes SMS beaucoup plus efficaces, il suffit de les cibler. Ainsi, vous envoyez vos messages de promotion aux clients qui sont intéressés, et seulement à eux. Voici comment Hey Pongo vous permet de générer beaucoup plus de vente grâce aux campagnes SMS avec un ciblage précis :
Prêt à passer à l'action ? Je réserve une démo avec un expert Hey Pongo
SMS messages are only slightly longer than the first tweets. The current limit is 160 characters per text message. And it must include the obligatory "SMS Stop" for unsubscribing.
Even if it sounds short, it still gives you plenty of scope to personalize your message. Especially since there's no shortage of tricks for saying a lot in a few words: emojis, abbreviations, SMS language (depending on the target audience), punchlines, call-to-actions... With SMS, there's no need for blah, blah, blah: you'll be straight to the point, and customers in a hurry love that!
There are no universal rules here: in SMS marketing, the " test and improve " method is the rule.
For restaurants, the 11am-11:30am and 5:30pm-6pm time slots are the prime time for SMS campaigns.
In concrete terms, it all depends on the type of message and your conversion objectives: disclosing your happy houror boost your weekend event? Here, there's no substitute for knowing your customers. They're not the same in the city center or on the outskirts, at afterwork, for students, executives, families, city dwellers, etc. The best time for your SMS campaign is when they're ready to come to you.
