Have you already decided to use text messaging as a means of communicating with your customers? Then the easiest thing is to create your first SMS campaign ! We tell you all about this easy and intuitive process, and the secret to maximum results. Campaign price, number of characters per message, promotional text prime time... Find out how to create an SMS campaign, the easiest way in the world!
The price of an SMS campaign is the sinews of war! Let's face it, text messaging is more expensive than email. But it's not that much more, especially if you compare the price with the profitability of the messages! With text messages, the open rate is through the roof: 80% within 2 minutes, and up to 98% by the end of the day (compared with a maximum of 20% for emailing).
Above all, SMS is much more memorable and has a very tangible return. Commitment is maximized: 10% of customers (on average) return directly after an SMS. This is what Jumper, a specialist in the field, has found, with returns on investment 15 times greater than the initial investment.
In fact, the price of an SMS campaign has never been lower. The rate is calculated per pack: it all depends on the total number of text messages sent! The rate decreases with the number of thousands of SMS messages - but you can start small to get the hang of it.
A few dozen euros is all it takes to get started, with SMS prices generally ranging from 5 cents to 20 cents. At Jumper, for example, an SMS campaign costs 7 centimes per message sent. And to see if it works, the platform offers an introductory offer with the first 50 SMS free of charge, ideal for creating your first SMS marketing campaign.
SMS messages are only slightly longer than the first tweets. The current limit is 160 characters per text message. And it must include the obligatory "SMS Stop" for unsubscribing.
Even if it sounds short, it still gives you plenty of scope to personalize your message. Especially since there's no shortage of tricks for saying a lot in a few words: emojis, abbreviations, SMS language (depending on the target audience), punchlines, call-to-actions... With SMS, there's no need for blah, blah, blah: you'll be straight to the point, and customers in a hurry love that!
There are no universal rules here: in SMS marketing, the " test and improve " method is the rule.
For restaurants, the 11am-11:30am and 5:30pm-6pm time slots are the prime time for SMS campaigns.
In concrete terms, it all depends on the type of message and your conversion objectives: disclosing your happy houror boost your weekend event? Here, there's no substitute for knowing your customers. They're not the same in the city center or on the outskirts, at afterwork, for students, executives, families, city dwellers, etc. The best time for your SMS campaign is when they're ready to come to you.
Launching your first SMS marketing campaign is never easier than with Jumper. Pongo's latest product offers a super-efficient method and a hyper-intuitive interface for restaurateurs in a hurry. Above all, they advise you every step of the way to ensure that your proposal reaches its destination. And to top it all off, the test is risk-free, with your first 50 SMS free.
Now it's time to set the parameters of the campaign. You'll need to name it, and import a list of recipients. There's no need to enter them one by one if you have a large customer file. The database can be imported automatically to save time!
Then you need several SMS messages. Indeed, the key to an effective campaign is to have several types of text messages, which will be sent automatically according to customer profiles and behaviors. A wide variety of SMS messages are possible: many examples are posted on Pongo Hits, where you can get inspiration from what has been tested and approved by other restaurants.
VIP customers or those you want to win back, regulars, ambassadors, occasional customers... A different SMS message for each type of customer. This way, thanks to contextual messages, your campaign becomes much more effective. In fact, the customer database (which you can build with our advice) is the key to creating a successful SMS campaign.
Once your SMS messages are in the starting-blocks, all you have to do is set the date and time for sending them. It's up to you to choose the best time for your text messages to reach every pocket.
The key to a truly effective SMS campaign is customer data: it enables you to plan contextual, personalized messages. To build your database, don't panic: we tell you everything in this this article !
