[Updated July 11, 2023] Looking for a sample promotional message to write the perfect SMS? You've come to the right place! We've put together 12 examples of SMS marketing campaigns that have had incredible results on our platform, as well as SMS templates for you to reuse.
Text messaging is a powerful activation lever, helping to create a bond! E-commerce, restaurants, shops: here are some examples of the best business SMS messages to send your customers, illustrated by campaigns that have really worked.
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SMS is quite simply the best marketing lever available today. Its conversion rate is much higher than other channels, such as emailing or internet advertising. No wonder: the French consult their smartphones an average of 150 times a day. And with the right examples of promotional messages, 20% to 35% of recipients click on the link in the message!
For a minimal investment, SMS can boost your income. With Hey Pongo, every euro invested generates between €10 and €30 in sales!
In addition to broadcasting promotional messages to as many people as possible, SMS enables you to segment your customer base and propose automated automated campaigns based on advanced scenarios. Revive lost customers, celebrate customer birthdays, encourage them to use your loyalty program, wish them a happy birthday on their first name day, etc... Numerous examples of SMS campaigns are possible. Below are the 12 best messages to (re)engage your customers!
Si l’un des messages ci-dessous a retenu votre attention, vous pouvez lancer votre propre campagne en 5 minutes avec la plateforme Hey Pongo. Voici la marche à suivre :
Once you're logged in, you can upload your customer file (if you don't have one, find out how to build a high-value customer file fast).
Then write your promotional message (using the examples below).
Click on send!
Want to find out more? Schedule a demo appointment with one of our SMS marketing experts:
Mettre en avant une promotion, booster ses heures creuses, relancer un client perdu, créer une campagne pour une date clé de l'année... Il existe des dizaines d'exemples de messages de promotion sur Hey Pongo. On a choisi les plus efficaces d'entre eux, stats à l'appui, pour vous aider à trouver l'inspi.
Sans plus attendre, voici nos 12 exemples de messages de promotion pour attirer des clients !
Here's the ultimate campaign first! A real tap-in, it works every time. This example of a promotional message is simple: it offers a free product for every product purchased, on presentation of the SMS at the point of sale (or via a promo code for an e-commerce site).
This is an SMS campaign that almost always produces convincing results. It is necessarily of limited duration, for example until the end of the day or week. It's a radical way of boosting traffic, especially during off-peak hours or on slow days. It's the ideal promotional message to turn your slowest day into your busiest. The only risk: being overwhelmed by the flow of customers!
Every Tuesday, 1 dish bought = 1 dish offered on our entire menu, on the spot and to go! Come with friends, we'll treat you (upon presentation of this SMS).
SMS promotions. Quite simply. It consists in sending a special offer, to be activated on presentation of the SMS. Your customers can show the message at the point of sale, but you can also use a promo code if you have an e-commerce site.
No matter how you activate the promotion, this sample message conveys a sense of privilege and exclusivity that makes it highly effective. So effective that many customers send them to their entire customer base for a guaranteed return on investment. In general, whether it's a 5% or 10% discount or a gift, these SMS campaigns are highly profitable.
-10% off your purchases, this weekend only! Show this SMS at the checkout and treat yourself.
Did you see that? It costs 6 to 7 less to bring a customer back than to attract a new one. This stat couldn't be better illustrated than the following example of a promotional message.
Getting back in touch with lost customers is the specialty of automated SMS messages. You don't have to do a thing: just set up an automatic text message to be sent to customers who haven't interacted with you for a certain period of time. 3, 4 or 6 weeks, depending on the frequency of your customers... Insert a small gift or exclusive promotion in the SMS, to be activated at the point of sale. And boom! Customer retention soars, bringing back many customers who would otherwise have forgotten about you.
Haven't seen you in a while :( Shall we meet for lunch? We'll treat you to a smoothie or dessert on presentation of this text message
All physical businesses (restaurants, stores, trade shows...) have an interest in boosting their footfall with specific promotions on quieter days or times.
This smoothes the flow of customers, and eases the workload at peak times. Your teams will thank you for it! With this example of a promotional message, SMS is the ideal tool for boosting your off-peak hours. All you have to do is broadcast a special offer, for a specific day or time only.
For example, offer -50% for the person accompanying the guest (for a restaurant), -10% on a range of products for a store, etc...
If you have a loyalty program, you can double loyalty points for all customers who make a purchase that day.
Take care of yourself! Today, take advantage of a 10% discount on our entire beauty and well-being range. Offer ends tonight ;)
What if we told you that the easiest way to attract customers to your business is overlooked by 99% of businesses... It's all about picking up your missed calls! When you're busy and can't take a call, the customer who calls you almost always defers to a competitor. And yet, it's so easy to remedy this with an automated SMS.
By setting up an automatic message for each missed call, the customer who called you without success receives all the information they need, by text message. Reservation site, opening hours, website, additional information... Very simple, but very effective to avoid losing customers.
Hello, sorry but the whole team is busy! We're open from 11am to 11pm, so book a table in 2 clicks by clicking on this link: [booking site].
Thanks to our loyal customers! They're the ones who keep the store running. And who are most likely to respond to your promotional messages.
Loyalty promotion messages have amazing conversion statistics. Top of the list are those self-messages to be sent to members of your loyalty program, if you have one. With Hey Pongo, they can be contextualized according to the situation in the loyalty path. A customer has accumulated points? You can inform them by text message. Unlocked a reward? Encourage them to collect it. These examples of promotional messages work every time.
Hello ! N'oublie pas de venir récupérer ton cadeau ({{reward}}) cette semaine dans ton magasin Shop & Pop ! À très vite :)
The major dates of the year are excellent ways to attract customers with these professional message examples. Valentine's Day, St. Patrick's Day, April1st, Fête de la musique, Car Free Day... Each date is an opportunity to send a promotional SMS with a wink. The results are usually outstanding!
To use this example of a promotional message, you can consult all the dates of the year in our 2023 marketing chestnut: it's suitable for retailers, e-commerce sites and restaurants. You'll find sample SMS messages for many dates. The event-driven nature of these messages boosts engagement and conversion rates. They're ideal for generating a high customer flow with a promo tailored to your offer and the theme of the day.
Aloha! For Car Free Day, we're giving away a smoothie to all customers who bring a bike helmet (or bike clips). See you soon!
Your new products are excellent opportunities to launch SMS campaigns! Whether it's for a new product, a new service, a new method of collection or delivery, a new country, a new service, a new feature... Don't miss the opportunity, send an SMS campaign to generate excitement around the new product.
To ensure that the novelty reaches everyone, you can send a campaign to your entire customer base. The message can encourage people to discover the new product, either at the point of sale or on your website... That's what Flourcookies did with this SMS to discover a new cookie recipe. The results are incredible: over €670 in sales generated for an initial investment of €23. That's €29 for every euro invested in promotional messages!
Flour revisits the Galette des Rois :) The team has come up with a brand new Frangipane-flavored cookie. Visit our boutique to discover it.
For each of these promotional message examples, the secret objective is to create a close relationship with your customers. That's why this example is perhaps the most interesting of all! The birthday message creates a truly special connection. It's very easy to set up with Hey Pongo's automatic SMS messages, if you already have a customer base that includes birthday dates.
Read the article:
This example of a business SMS isn't just about wishing someone a happy birthday. It's also a highly effective engagement lever. It's advisable to include a gift in the SMS, in the form of a generous discount or a goodie to be collected at the point of sale.
In this example, Big Moustache sends birthday SMS messages with a 30% discount on its next service. The results are exceptional: 45% of customers are converted, and come to take advantage within 7 days of their birthday.
HAPPY POILUVERSAIRE! 30% off your next performance :) You have 1 month to benefit by presenting this sms!
SMS marketing is the channel that generates the most engagement among your customers. That's why it's important to implement it as soon as they take their first steps with you, with this example of a welcome message. It establishes initial contact and shows them they're welcome. But it's also a lever for engagement: you can include in the welcome SMS a special offer, an invitation to an event, important information, a reminder, a proclamation of your brand values, etc...
Welcome messages are a highly effective engagement lever. For example, this SMS from La Famille generates no less than 64% conversion, thanks to an automated campaign activated in the Hey Pongo dashboard. 64% of customers return within 7 days!
Welcome to La Famille! 1 free cookie on your next visit! Don't forget to enter your phone number to get it :)
Black Friday, Valentine's Day, summer or winter sales, end-of-year shopping... There are so many commercial highlights in a year. They are all opportunities to attract customers to your points of sale with tailor-made campaigns!
Don't hesitate to play the proximity card during these dates when your customers are in high demand. Winks, discounts and a little attention: kindness is always welcome. For example, Biscuit Addict set up this SMS campaign for Valentine's Day. Chocolate lovers responded en masse with this ideal gift: this example of a promotional message generated almost €500 in sales, for a campaign that cost just €25!
For Chocolate Lovers, we're offering a 30% discount today on Beugnies chocolates! See you soon, Team Biscuit Addict
We've saved the best for last... Here's one of the campaigns that generated the most sales for a Hey Pongo customer, in relation to the amount invested. Here, the SMS contains a link to an online marketing game for your customers.
The SMS gift wheel generates a lot of engagement. What's more, every time you participate in your gift wheel, you can request a review from Google, Trustpilot, Tripadvisor... Which boosts your online reputation!
This is the kind of SMS campaign we love to implement at Hey Pongo. Mary's Coffee Shop, for example, got great results with an SMS campaign that invited people to play the gift wheel. The conversion rate was amazing, with 78% of recipients clicking on the link to play. The promotional message generated €3,320 in sales for a campaign that cost just €81!
To give you a chance to try out our new products, we're launching the Win and Drink game (100% winner)! Spin the wheel and win a Duo offer :)
Want to duplicate one of these SMS campaigns? Want to know how to build a customer file and unleash the power of automated SMS? Put SMS marketing on your agenda by scheduling a demo with a Hey Pongo consultant!
