[Actualisé le 23 avril 2025]
Vous cherchez un exemple de message de promotion pour écrire le SMS parfait ? Vous êtes au bon endroit ! On a réuni pour vous 15 exemples de campagnes SMS marketing qui ont eu des résultats incroyables sur notre plateforme, ainsi que des templates de SMS à réutiliser.
Les messages textos sont un levier d’activation très puissant ! E-commerce, restaurants, commerces : à travers ces exemples, découvrez les meilleurs SMS professionnels à envoyer à vos clients, illustrés par des campagnes qui ont réellement fonctionné.
SMS is quite simply the best marketing lever available today. Its conversion rate is much higher than other channels, such as emailing or internet advertising. No wonder: the French consult their smartphones an average of 150 times a day. And with the right examples of promotional messages, 20% to 35% of recipients click on the link in the message!
For a minimal investment, SMS can boost your income. With Hey Pongo, every euro invested generates between €10 and €30 in sales!
En plus de diffuser des messages de promotion au plus grand nombre, le SMS permet de segmenter sa base client et de proposer des campagnes automatisées en fonction de scénarios avancés. Relancer les clients perdus, célébrer les anniversaires de clients, inciter à utiliser votre programme de fidélité, souhaiter leur fête le jour de leur prénom, etc… De nombreux exemples de campagnes SMS sont possibles. Ci-dessous, retrouvez les 15 meilleurs messages pour faire (re)venir vos clients !
Le secret, c'est d'avoir une base client hyper qualifiée pour envoyer des messages ciblés. Avec Hey Pongo, vous ne faites pas qu'amasser des 06 et des 07 : nos outils de fidélisation et d'engagement vous permettent de collecter de la data client et de vous constituer un CRM client enrichi. Chaque point de vente peut ainsi enrôler rapidement plus de 3000 clients, que ce soit avec son TPE, ses bornes de commande, son logiciel de caisse ou une tablette de fidélité.
Lire le cas client : Tripletta, 3000 clients fidélisés en 3 mois
Pour chaque client, les points de vente qui utilisent Hey Pongo collectent les données qu'ils veulent : numéro de téléphone, mais aussi genre, fréquence de visite, nombre de points, age, date de la dernière visite, réponse aux sondages... Ces données permettent de segmenter la base client et d'envoyer des SMS hyper rentables, jusqu'à 25% de taux de conversion sur une seule campagne !
En savoir plus : planifier ma démo Hey Pongo
Le timing fait tout le succès d'un message de promotion réussi. En envoyant cette campagne à 11h, vous allez capter tous les employés de bureau qui travaillent aux alentours, à l'heure où on se demande : "qu'est-ce qu'on fait ce midi ?" Couplé au sentiment d'urgence, le timing parfait et l'offre hyper claire (menu à moins de 10€, soit à peu près un ticket resto) permet de remplir sa salle à volonté, dès qu'on ressent un coup de mou.
Pause déj ? Aujourd'hui seulement, le menu burger + boisson est à 9,90€. Valable jusqu'à 14h !
Ici, le but, c'est de montrer à vos clients qu'ils font partie d'un cercle de privilégiés. Le SMS est idéal pour cela, et pour diffuser une offre à effet immédiat. En effet, 80% des SMS sont lus dans les 2 minutes suivant leur envoi ! C'est le canal idéal pour un message de promotion qui convertit dans les heures qui suivent.
🤫 Happy Hour entre 17h et 19h aujourd’hui : 1 dessert offert pour 1 menu acheté. Mais chut, c’est pour nos VIPs seulement 😎👉 À tout à l’heure ? [lien]
Avec ce SMS, ce sont vos clients qui font votre promotion - et vous donner de la force pour percer sur Google Maps. Les avis Google positifs, personne ne pense à les laisser, vous avez remarqué ? Mais lorsqu'on leur demande, les clients sont très enclins à le faire. Surtout si ça s'est bien passé. Après un message SMS comme celui-ci, les restaurants reçoivent en moyenne +170% d'avis Google en plus.
Ton repas s'est bien passé ? N'hésite pas à nous laisser un avis, ça nous aide beaucoup ! On vous aime aussi <3
Here's the ultimate campaign first! A real tap-in, it works every time. This example of a promotional message is simple: it offers a free product for every product purchased, on presentation of the SMS at the point of sale (or via a promo code for an e-commerce site).
This is an SMS campaign that almost always produces convincing results. It is necessarily of limited duration, for example until the end of the day or week. It's a radical way of boosting traffic, especially during off-peak hours or on slow days. It's the ideal promotional message to turn your slowest day into your busiest. The only risk: being overwhelmed by the flow of customers!
Every Tuesday, 1 dish bought = 1 dish offered on our entire menu, on the spot and to go! Come with friends, we'll treat you (upon presentation of this SMS).
SMS promotions. Quite simply. It consists in sending a special offer, to be activated on presentation of the SMS. Your customers can show the message at the point of sale, but you can also use a promo code if you have an e-commerce site.
No matter how you activate the promotion, this sample message conveys a sense of privilege and exclusivity that makes it highly effective. So effective that many customers send them to their entire customer base for a guaranteed return on investment. In general, whether it's a 5% or 10% discount or a gift, these SMS campaigns are highly profitable.
-10% off your purchases, this weekend only! Show this SMS at the checkout and treat yourself.
Did you see that? It costs 6 to 7 less to bring a customer back than to attract a new one. This stat couldn't be better illustrated than the following example of a promotional message.
Getting back in touch with lost customers is the specialty of automated SMS messages. You don't have to do a thing: just set up an automatic text message to be sent to customers who haven't interacted with you for a certain period of time. 3, 4 or 6 weeks, depending on the frequency of your customers... Insert a small gift or exclusive promotion in the SMS, to be activated at the point of sale. And boom! Customer retention soars, bringing back many customers who would otherwise have forgotten about you.
Haven't seen you in a while :( Shall we meet for lunch? We'll treat you to a smoothie or dessert on presentation of this text message
All physical businesses (restaurants, stores, trade shows...) have an interest in boosting their footfall with specific promotions on quieter days or times.
This smoothes the flow of customers, and eases the workload at peak times. Your teams will thank you for it! With this example of a promotional message, SMS is the ideal tool for boosting your off-peak hours. All you have to do is broadcast a special offer, for a specific day or time only.
For example, offer -50% for the person accompanying the guest (for a restaurant), -10% on a range of products for a store, etc...
If you have a loyalty program, you can double loyalty points for all customers who make a purchase that day.
Take care of yourself! Today, take advantage of a 10% discount on our entire beauty and well-being range. Offer ends tonight ;)
What if we told you that the easiest way to attract customers to your business is overlooked by 99% of businesses... It's all about picking up your missed calls! When you're busy and can't take a call, the customer who calls you almost always defers to a competitor. And yet, it's so easy to remedy this with an automated SMS.
By setting up an automatic message for each missed call, the customer who called you without success receives all the information they need, by text message. Reservation site, opening hours, website, additional information... Very simple, but very effective to avoid losing customers.
Hello, sorry but the whole team is busy! We're open from 11am to 11pm, so book a table in 2 clicks by clicking on this link: [booking site].
Thanks to our loyal customers! They're the ones who keep the store running. And who are most likely to respond to your promotional messages.
Loyalty promotion messages have amazing conversion statistics. Top of the list are those self-messages to be sent to members of your loyalty program, if you have one. With Hey Pongo, they can be contextualized according to the situation in the loyalty path. A customer has accumulated points? You can inform them by text message. Unlocked a reward? Encourage them to collect it. These examples of promotional messages work every time.
Hello ! N'oublie pas de venir récupérer ton cadeau ({{reward}}) cette semaine dans ton magasin Shop & Pop ! À très vite :)
The major dates of the year are excellent ways to attract customers with these professional message examples. Valentine's Day, St. Patrick's Day, April1st, Fête de la musique, Car Free Day... Each date is an opportunity to send a promotional SMS with a wink. The results are usually outstanding!
To use this example of a promotional message, you can consult all the dates of the year in our 2023 marketing chestnut: it's suitable for retailers, e-commerce sites and restaurants. You'll find sample SMS messages for many dates. The event-driven nature of these messages boosts engagement and conversion rates. They're ideal for generating a high customer flow with a promo tailored to your offer and the theme of the day.
Aloha! For Car Free Day, we're giving away a smoothie to all customers who bring a bike helmet (or bike clips). See you soon!
Your new products are excellent opportunities to launch SMS campaigns! Whether it's for a new product, a new service, a new method of collection or delivery, a new country, a new service, a new feature... Don't miss the opportunity, send an SMS campaign to generate excitement around the new product.
To ensure that the novelty reaches everyone, you can send a campaign to your entire customer base. The message can encourage people to discover the new product, either at the point of sale or on your website... That's what Flourcookies did with this SMS to discover a new cookie recipe. The results are incredible: over €670 in sales generated for an initial investment of €23. That's €29 for every euro invested in promotional messages!
Flour revisits the Galette des Rois :) The team has come up with a brand new Frangipane-flavored cookie. Visit our boutique to discover it.
For each of these promotional message examples, the secret objective is to create a close relationship with your customers. That's why this example is perhaps the most interesting of all! The birthday message creates a truly special connection. It's very easy to set up with Hey Pongo's automatic SMS messages, if you already have a customer base that includes birthday dates.
Read the article:
This example of a business SMS isn't just about wishing someone a happy birthday. It's also a highly effective engagement lever. It's advisable to include a gift in the SMS, in the form of a generous discount or a goodie to be collected at the point of sale.
In this example, Big Moustache sends birthday SMS messages with a 30% discount on its next service. The results are exceptional: 45% of customers are converted, and come to take advantage within 7 days of their birthday.
HAPPY POILUVERSAIRE! 30% off your next performance :) You have 1 month to benefit by presenting this sms!
SMS marketing is the channel that generates the most engagement among your customers. That's why it's important to implement it as soon as they take their first steps with you, with this example of a welcome message. It establishes initial contact and shows them they're welcome. But it's also a lever for engagement: you can include in the welcome SMS a special offer, an invitation to an event, important information, a reminder, a proclamation of your brand values, etc...
Welcome messages are a highly effective engagement lever. For example, this SMS from La Famille generates no less than 64% conversion, thanks to an automated campaign activated in the Hey Pongo dashboard. 64% of customers return within 7 days!
Welcome to La Famille! 1 free cookie on your next visit! Don't forget to enter your phone number to get it :)
Black Friday, Valentine's Day, summer or winter sales, end-of-year shopping... There are so many commercial highlights in a year. They are all opportunities to attract customers to your points of sale with tailor-made campaigns!
Don't hesitate to play the proximity card during these dates when your customers are in high demand. Winks, discounts and a little attention: kindness is always welcome. For example, Biscuit Addict set up this SMS campaign for Valentine's Day. Chocolate lovers responded en masse with this ideal gift: this example of a promotional message generated almost €500 in sales, for a campaign that cost just €25!
For Chocolate Lovers, we're offering a 30% discount today on Beugnies chocolates! See you soon, Team Biscuit Addict
We've saved the best for last... Here's one of the campaigns that generated the most sales for a Hey Pongo customer, in relation to the amount invested. Here, the SMS contains a link to an online marketing game for your customers.
The SMS gift wheel generates a lot of engagement. What's more, every time you participate in your gift wheel, you can request a review from Google, Trustpilot, Tripadvisor... Which boosts your online reputation!
This is the kind of SMS campaign we love to implement at Hey Pongo. Mary's Coffee Shop, for example, got great results with an SMS campaign that invited people to play the gift wheel. The conversion rate was amazing, with 78% of recipients clicking on the link to play. The promotional message generated €3,320 in sales for a campaign that cost just €81!
To give you a chance to try out our new products, we're launching the Win and Drink game (100% winner)! Spin the wheel and win a Duo offer :)
Vous voulez dupliquer une de ces campagnes SMS ? Vous voulez savoir comment vous constituer un fichier client et libérer la puissance des SMS automatisés ? Faites une place au SMS marketing dans votre agenda en planifiant votre démo avec un conseiller Hey Pongo !
