[.is--yellow-highlight]How much does it cost to send an SMS to 200, 2000 or 10,000 people?[.is--yellow-highlight]
Tofind out, we break down the main pricing factors, as well as the most common rates. Find out everything you need to know to price your next SMS campaign!
[.is--yellow-highlight]Découvrez comment Hey Pongo permet de maximiser le ROI de ses campagnes SMS[.is--yellow-highlight]
The price of sending an SMS is usually quoted on a per-unit basis. But this price depends on many factors that are not always visible! They can increase the price of your SMS campaign from one to six times... Certain options, billed in parallel, increase the total cost of the operation.
Here are all the SMS price factors, in no particular order:
This is the main factor. Many SMS platforms will offer you a sliding scale of charges. You won't pay the same unit price depending on whether you send 200, 5000 or 100,000 SMS...
In fact, these platforms use a tiered system that unlocks more advantageous prices. The aim? To get you to buy more SMS messages (at the expense of efficiency?) in order to pay less per unit.
A precise send time is an important parameter in your campaign. At the cheapest rate, you won't always be able to choose the send time. On some platforms, this is a price factor. In this case, a specific dispatch time can be included in the premium options. On the other hand, the cheapest rates will send your SMS at any time (within the legal time window).
This is an indispensable option for business SMS: customer reminders, marketing SMS, after-sales service... By personalizing the sender, the recipient won't see a number, but the name of your company. It's an indispensable option that can impact the price of your SMS campaign - and encourage you to choose a quality service provider.
Other options can influence the price of your SMS campaign. Acknowledgement of receipt, management of response scenarios, long SMS, SMS enriched with images (MMS), customer file segmentation, etc...
Don't have a customer file? In addition to charging for the mailing, some service providers offer to rent you one of their customer databases. This contains a large number of SMS marketing contacts who have agreed to receive promotional messages.
This practice is not recommended! The customer base you rent may be of very variable quality, and contain many false contacts. What's more, this method is akin to spam, with very low conversion rates.
On the contrary, if you don't have a customer file, you can easily create one!
How?
By enrolling your real customers in a Hey Pongo loyalty program or competition.
To find out more, click on the image to book a demo with a Hey Pongo expert:
Some platforms require you to subscribe to their SMS sending service. This fixed cost is added to the unit price of the message.
Finally, if you need help writing your messages, some platforms offer this as a billed service (in addition to sending).
Not with Hey Pongo: if you want help with your SMS, our experts will be happy to give you hints on which messages work best in your sector.
Learn more about SMS campaigns with Hey Pongo
Based on these price factors, the cost of an SMS campaign can vary widely! Depending on the platform, the unit price can range from €0.04 to €0.25 for a premium SMS with image (or MMS).
At entry-level rates, you can find low-cost SMS messages, with no options, in very high volumes. Prices start at €0.04 per message, i.e. around €400 excluding VAT for 10,000 SMS. For smaller volumes, the unit price is higher: around €15 for 200 SMS.
For a professional SMS with options (personalized sender, customer base segmentation, contextual messages, etc.), you need to invest an average of €0.07 per message sent. For example, it will cost you €700 excluding VAT for 10,000 SMS messages, or €14 for 200 SMS messages.
Finally, for SMS messages with images, some platforms offer a price of around €0.25 per message (for small quantities). The price decreases once a certain volume is reached. You'll pay around €50 for 200 MMS, or €2,000 for 10,000 MMS.
The cost of the SMS campaign only tells half the story... The other half is: what's in it for you?
For a good return on investment, it's in your interest to opt for a professional-quality service... A little more expensive than a low-cost SMS campaign, but much more profitable!
With low-cost, your campaign will be close to spam. Poorly targeted, it can damage your reputation with your customers.
On the contrary, by sending the right message to the right customers, you'll have a much more effective conversion rate.
For example, SMS campaigns with Hey Pongo generate around 10% in-store traffic following the message!
On average, they generate €30 in sales for every euro invested in the SMS campaign!
Want to know how much your SMS campaign can earn you?
Find out by trying our profitability simulator!
With Hey Pongo, [.is--yellow-highlight]your first SMS campaign is free![.is--yellow-highlight]
How?
With our competition: the gift wheel below lets you win every time, from 200 to 1000 free SMS messages.
This no-obligation reward lets you test our service for sending SMS messages to your customers or prospects. You'll be able to segment your base, personalize the sender and find the best messages with the advice of our experts.
Would you like to launch your first free SMS campaign?
Click on the image below to turn the wheel!
