Why are automatic SMS messages so effective?
Timing is everything! The most important thing in SMS marketing is to seize the ideal moment to send your message. With automatic SMS, pre-established scenarios trigger the sending of your message at exactly the right moment! As a result, conversion rates soar.
The proof is in these 10 examples of automatic SMS campaigns, most of which have achieved stratospheric results. And of course, these are almost exclusively campaigns set up by our customers, using our tool!
In email marketing, the best conversion rates are around 5%.
With classic SMS marketing, we achieve a conversion rate of around 30% when things go well.
With automated SMS, conversion rates soar! 50%, 60%... And even 83% for one of the campaigns below!
Absolutely any business can implement automated SMS, whether B2C or B2B. As soon as you have customers and prospects, you can address them with automated scenarios to boost your sales.
For example, Hey Pongo sets up automatic SMS messages for the following professionals:
Here are the 10 most effective scenarios - with statistics to back them up. They've been tested and approved by our customers! These automated SMS messages make the most of your customer database (which you can easily generate, see here).
With these automatic message campaigns, you can bring back a maximum number of visitors, customers, leads, prospects... They can be adapted to your business, whether you're a merchant, service provider, e-commerce site, B2B or B2C (but especially B2C). Without further ado: here are 10 automatic SMS messages that will boost your sales!
We're off to a great start! When customers register with Spok (les cantines de Chefs), they receive a little welcome message. It's the kind of SMS that makes people happy: highly appreciated, it converts 46% of recipients! That's the percentage of customers who return within 7 days. The automatic welcome SMS can be used in all sectors, B2B and B2C, with or without loyalty programs.
Ambassadors are those customers who have nothing but good things to say about you, even in Google reviews! To get plenty of reviews effortlessly, simply ask your most loyal customers. A good customer file will tell you who they are. But there's no question of counting them by hand! An automatic SMS message can be sent once a certain number of visits has been made.
That's what King Marcel has tested, with this message sent to VIP customers (more than 2 visits per month). The bonus was 20 loyalty points credited for leaving a review. The effect was radical: over 78% of customers agreed to leave a review following this SMS!
Who doesn't love a birthday wish? It's the perfect opportunity to create a bond with your customers, by adding a little extra attention. You can insert a small gift or promo code to generate visits to your point of sale or website. That's what Cercle de la Vap did with the message above, which reached a very large number of customers, with excellent results... Nearly 1 in 2 customers visited within 7 days of their birthday to receive their gift!
Automatic SMS is the best way to catch up with lost customers! Customers who haven't visited us for a long time are, by their very nature, very difficult to win back. However, it's easy to set a configurable deadline (3 months in this example), after which the above message is sent. Spok manages to recover 18% of lost customers! "That's only 1 in 5, which is a huge gain compared with what would otherwise have been an unavoidable loss. This kind of SMS can generate much more sales for each customer!
Abandoned shopping baskets are a real thing in e-commerce... Across all sectors, around 70% of shopping baskets are abandoned before payment! But that was before automated SMS. You can program messages to be sent automatically to customers who have just abandoned their shopping carts - in other words, hot leads! An SMS with a discount coupon can bring in a huge amount of business. Provided, of course, that you have collected the contact data of your website visitors.
Capture visitor data for an e-commerce site? It's easy with Hey Pongo's Booster!
Sending automatic SMS messages also means planning your campaigns in advance. The automated trigger is a key date in the calendar, with a promotional message targeted in advance. Here's an example with Valentine's Day, but it can also be used for Epiphany, Truffle Day, World Sleep Day, Star Wars Day, HellFest or Grandma's Day...
It's simple: there are almost as many key dates as there are days in the year (as demonstrated by our marketing calendar). If you're inspired, it's very cost-effective to plan a mailing to your entire base, or to a specific segment (geographical area, year of birth, gender, frequency of visit, favorite food, etc.).
SMS can boost any dematerialized loyalty program. It's a simple observation we've made based on our customers' stats! Taken together, the 3 messages below have the power to catapult the profitability of your loyalty program.
If you have already set up a Hey Pongo loyalty program, you can activate the automatic messages below in just a few clicks:
Joining a loyalty program is the best time to send a text message. It's a chance to say welcome and encourage a2nd visit - the hardest one to get! It's possible to insert another incentive, as in this example from Cercle de la Vap. The results are excellent: nearly 42% of customers return within 7 days!
As the highlight of a loyalty program, the reward is obviously the ideal trigger for an automated SMS. It's a scenario that generates enormous traffic in stores, points of sale, restaurants... The message above generated 47% conversion, not bad for an SMS sent to tens of thousands of members!
Automated messages can be associated with the trigger of your choice. They enable you to set up automatic marketing scenarios. For example, have some lucky customers just won a reward with your loyalty program? Now's the time to ask for a little Google notification... Huge statistics for this message sent by La Famille restaurants: 83% of customers converted, no less!
This latest example of an automatic SMS is triggered by a missed call! Whatever your sector of activity (B2B, B2C, convenience stores, business services...), it's impossible to answer every call. With Hey Pongo, it's easy to set up SMS auto-answering. Can't answer a call? The customer receives an automatic SMS with a link to a current action. For example, for a restaurant or hair salon, the link to an online reservation site.
Schedule your SMS response to missed calls on Hey Pongo
To program automatic SMS messages, you need an SMS marketing tool that supports automated messages.
An automatic message or SMS is a marketing technique for automating prospecting, conversion or customer loyalty. It involves programming SMS messages to be sent according to pre-established scenarios, without the need for human intervention. This makes it possible to deploy a large-scale growth marketing strategy with a minimum of available resources.
SMS messages are much more frequently read than e-mails. On average, 97% of SMS messages are read, compared with only 19% of emails. SMS is suitable for most B2B and B2C sectors. Thanks to their brevity, they are highly effective in terms of message format. They can include a link or image to increase conversion.
