The database radically changes the way you interact with your customers and develop your sales! Data is no longer the monopoly of big business: more and more startups are making its benefits available to independent retailers and restaurants. Find out how to collect crucial information in compliance with the RGPD, and boost your sales with the best of foodtech !
Do you feel that most of the customers who walk through your door are complete strangers? As a business or restaurant, a database is simply a way of gathering all the useful information your customers leave you, to take your customer relations to the next level.
Customers are increasingly connected, and appreciate original, digitized customer experiences. Data is the ideal lever to offer them this: it allows you to organize this data, actively enrich it and put it to work for you, effortlessly, thanks to innovative technology.
The data to be collected includes contact information, but also demographic data (age, profession...), their preferences, what they primarily consume from you, etc... There is a lot of data to capture and filter depending on where you want to go with your database.
This is nothing new in prospecting marketing: companies have long been using CRM(customer relationship management). For a restaurant or a store, it takes a different form, closer to customers and centered on direct communication tools (such as SMS).
In short, the database is a lever for getting to know your customers better and engaging them in discussion!
With a database, you'll have opportunities to multiply contact points. This means you can maintain a direct link, even when your customers are not within your walls. It's a tool that will boost all your marketing levers, from the most classic to the most innovative.
For example, you can set up SMS campaigns to reactivate dormant customers, or encourage regular customers to take advantage of special offers! It's also an opportunity to bring them together around off-peak promotions, special evenings, events... In short, anything you can do to boost your footfall will have much greater impact!
In a highly competitive environment, you'll be able to increase sales with the database, generate point-of-sale traffic and additional sales. And all on your own! Thanks to foodtech solutions specially designed for restaurateurs and retailers, these solutions are within everyone's reach, with no investment required. The retailer remains master of his customer data, in total independence.
It's not enough to know what to do with your customer data. You also need to know how to collect it! In fact, it's almost the easiest thing: you may already have systems in place that encourage customers to leave their data on your social networks, at the point of sale or on a website.
If you store personal data, you must comply with the RGPD. As soon as the data is collected, it's a matter of explaining to customers how it's going to be processed, for what purpose... If it's to send promotional messages, an opt-in box must be ticked. Explaining the benefits (of a loyalty program, newsletter...) is crucial: once they understand the benefits, customers will be much more likely to entrust you with their information.
The best way to build up a customer database quickly is to be creative when collecting data!
For a fully-functioning enrolment (for a loyalty program, for example), Pongo implements highly effective systems. These include touch-screen tablets at the point of sale or in the restaurant: playful, they offer an innovative and original customer experience. They'll help you boost your sales by rapidly building up a substantial database!
