Magasin de fleur ou artisan fleuriste, vous avez besoin d’un programme de fidélité unique et innovant ? Comment faire plaisir à vos clients, tout en se démarquant de la concurrence ?
The recipe that works is as follows:
Make sure your loyalty program generates a lot of customer knowledge! Whether it's a loyalty program or a loyalty card, discover the best tools for [.is--yellow-highlight]increasing your customer base as a florist[.is--yellow-highlight].
Everyone loves going to their favorite flower store: it's where you find proximity, quality and sales expertise. Loyalty like that deserves to be rewarded!
The florist's loyalty card is the main way to keep customers coming back for more. The more people buy from you (flowers, bouquets, floral arrangements, potted plants, fresh flowers...), the more rewards they earn: discounts, loyalty vouchers, gifts, advantages...
But you can also reward customers for referrals, anniversaries, double points during off-peak hours, etc. Hey Pongo makes it possible with [.is--yellow-highlight]an ultra-efficient loyalty program for florists[.is--yellow-highlight].
Discover how Plantes pour Tous booked 11,000 customers in 6 weeks with Hey Pongo
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Loyalty is just one of many channels of exchange. For a florist, independent or franchised, you can also talk to your customers via the following channels:
By collecting customer data, the Hey Pongo virtual loyalty card enables you to intensify the exchange channels you wish to activate. It multiplies the points of contact with your customers, whether in-store, online, or via home flower delivery and click-and-collect ordering.
The most common way is to reward customers with discounts if they have your loyalty card. You can apply a percentage discount on the next purchase, a voucher (with or without a minimum purchase amount), a loyalty voucher...
Some florists also offer gifts in kind: donated plants, accessories or even know-how transfer.
[.is--yellow-highlight]Whatever the reward, it'll pay off far more than it costs you![.is--yellow-highlight]
A [.is--yellow-highlight]dematerialized loyalty program[.is--yellow-highlight] lets you automatically apply benefits if a customer celebrates their birthday, for example! You can also award more points for a referral, an off-peak purchase, an online review, etc. With Hey Pongo, your loyalty program is entirely customizable!
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Hey Pongo offers you the most innovative loyalty program for a florist. It doesn't just reward your customers: at every point of contact, in-store or online, it collects customer data and gives you advanced marketing tools to generate more sales.
This loyalty program is tailored to the specific needs of florists, whether independent or franchised. It works very well in multi-point of sale: across the board, it encourages customers to visit all the outlets in a network.
Points are earned with each passage, in a single amount (10 points with each passage) or indexed to the ticket price (€1 = 1 point). This method encourages customers to increase their average shopping basket to earn more points.
Dematerialized, the loyalty program is presented on a tablet near the counter. Customers can use it independently, thanks to a fun interface. It creates value during waiting times (waiting for a bouquet, cashing up...), while freeing your staff from loyalty-related tasks.
Hey Pongo customer loyalty allows you to build up a large customer file. You can then use it to launch contests that generate brand engagement, traffic and sales. The Booster is an extremely effective gift-wheel contest. You can distribute it at point-of-sale and on all your online touch points, in the form of a clickable link or QR code. Competitions boost your visibility and customer experience, both online and offline.
Use your customer database to launch incredibly effective SMS campaigns. Hey Pongo offers you pre-written templates based on your objectives, as well as automated SMS messages based on pre-established scenarios. These automated SMS messages have generated up to 83% in-store revisits!
Want to do the same? Discover all the benefits of the Hey Pongo loyalty program:
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For both! Hey Pongo is perfectly suited to flower or garden center chains with many points of sale (like Plantes pour Tous). It enables the deployment of a loyalty program common to the entire network, with a single customer base enriched by all stores.
It's also the ideal loyalty program for independent florists. It enables a single flower store to be equipped with a tool as powerful as the major franchise networks. It's the ideal program for single-point-of-sale florists who want to grow their customer base!
No, not necessarily. On the contrary! Stamp cards are very inefficient. Customers forget them, and they don't give you access to any customer data.
On the contrary, virtual loyalty cards have a much greater impact on customer retention. The varied rewards and ease of use really make customers want to come back. As a florist, it's ideal for building up a customer file, then keeping in touch with automated marketing levers.
Hey Pongo's loyalty program is self-contained. It takes the form of a tablet to be placed near the counter. You manage it from a dashboard accessible from your web browser, on computer, smartphone or tablet. No apps or software to install! As an option, if you don't want a tablet in your flower store, you can also choose to offer Hey Pongo integrated with one of our partner Eftpos terminals, to build loyalty right from the payment terminal.
No, on the contrary, Hey Pongo enhances all your communication actions by connecting them to a highly qualified customer file. It's a complementary solution to all your communication tools. Hey Pongo improves their efficiency by injecting customer data into them.
It's so simple, you can schedule a demo with a Hey Pongo expert within hours. In just a few minutes, you'll be able to grasp all the benefits of Hey Pongo loyalty programs, as well as all the associated tools for boosting the marketing of your flower store or garden center.
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