Marketing is still a big word for many restaurants!
And yet...
What if I told you that you do marketing every day and you don't even know it?
In the dining room, on the terrace, on social networks, EVERY restaurant practices at least 3 of the methods below. What's your score? Count one point for each of these techniques if you've already tried them...
In marketing, this is called a loss-leader product, at a low price during decisive hours, accompanied by cross-selling on the rest of your card. A cross-selling action consists in offering a complementary product to the one purchased. It therefore helps to increase the average basket, and therefore your sales.
This is a bundle offer. Not to be confused with Bumble, the dating platform. A bundle represents a set of associated products sold together, often at attractive prices!
You create a feeling of novelty, with a special offer.
A promotion for a limited period of time: in marketing, creating scarcity over time helps to provoke the act of buying.
It allows you to generateengagement and brand awareness on a medium where your current and future customers are.
Ditto digital marketing, to engage customers online.
Yes, the kind that ends up 9 times out of 10 at the bottom of a drawer...
We're at the heart of influencer marketing: by bringing in public figures or influencers, in return they expose you to their followers. This generates notoriety, but above all social proof.
It's no more and no less than the old-fashioned version of POP, or point-of-sale advertising.
Applied to restaurants, this is a cross-selling technique: offering an item that "matches" the rest...
Virtually all restaurants do traditional, or old-fashioned, marketing - with methods that date back to the days when advertising was called "advertising"! More and more are combining this with more modern, digital marketing, with the weapons now offered by the internet and social networks.
There are 3 very real risks in doing restaurant marketing without thinking too much about it:
That's why the trend is to outsource restaurant marketing, using a turnkey solution like Hey Pongo. This relieves restaurant owners of time-consuming tasks, and gives them a clear picture of what worked! And that's the 11th marketing technique: calculating ROI, or "return on investment". In other words, it lets you know how much you're paying, and how much you're getting back!
Pongo is a complete toolbox for generating traffic and loyalty, with hyper-efficient results - over 1,500 restaurants and stores are already using the solution, with excellent results. And last but not least, it lets you concentrate on your core business: catering.
Want to know more about Pongo's Restaurant Marketing Assistant? Book a demo at this address and tell us which of the above marketing actions you've already tried out!
