How can you find out what your customers want ? There's a simple way to survey your customers: ask them questions directly in-store, using fun, interactive touch-screen terminals! And what else can you ask your customers? Here are just a few examples, with this top 5 list of the best surveys developed by restaurateurs.
Spok is the up-and-coming chef's canteen in France. As a result, this survey includes a light-hearted question, but one that's also extremely valuable for finding out what direction the menu should take. The question is: " Are you more of a meat or vegetarian team?", to find out exactly where their customers stand in relation to restaurant trends.
Colombus Café isn't an impersonal coffee shop at all, quite the opposite in fact. So when a new drink arrives, they want to get everyone involved with a little teasing. The survey includes this question: "We've concocted a new drink for you. What do you think it is? It's a good idea to keep a note in the back of your mind of whether your customers have chosen one of the alternative beverages.
The same goes for Yogurt Factory, which regularly invites votes for its flavor of the month. This approach has a double advantage: it allows us to offer a new product that the majority of customers like right away. What's more, it's an opportunity to display it on the menu as the "customer's favorite flavor", for added visibility.
Many restaurants asked themselves whether click & collect should be maintained after the health restrictions were lifted. But only Le Petit Saladier asked its customers directly in a survey. But it didn't stop there: the restaurant also asked them if they would be interested in late-night openings. Ideal for testing the waters before making a commitment.
You don't have to choose between breakfast and afternoon tea, of course... But you can still have a preference! That's what Côme asked its customers in a fun survey. The result is an informed choice between sweet treats, coffees and smoothies, as well as possible opening times... Not insignificant when you have 14 restaurants in Paris!
Do you want to know what your customers are thinking, but don't have the gift of telepathy? Find out how to deploy a proximity survey at your point of sale (restaurant or store) by planning your demo !
